How much does Amazon charge for coupons? Can coupons be combined?

Amazon coupons are a promotional feature in the backend. Merchants can enter the backend to set the type of coupons. The setting of coupons can exchange for more traffic and exposure on the platform. So how does Amazon coupons charge?

1. How much does Amazon charge for coupons?

The cost of Amazon coupons can be divided into two parts:

1. Discount amount: Sellers can calculate it according to (original price - discounted price) x number of coupons

2. Handling Fee: Amazon will charge a certain handling fee for any successful redemption of coupons, for example, $0.6 for North American and European sites, and 60 yen for Japanese sites.

Every time a coupon is successfully redeemed, the discount amount and handling fee will be deducted from the budget until the budget is zero; the minimum budget for the North American and European sites is US$100/day, and for the Japanese site it is JPY 10,000/day.

2. Do Amazon coupons stack?

Amazon discount coupons are stacked, so pay attention to each offer and discount settings.

The common overlap situations that occur among Amazon sellers are generally the overlap of in-site promotional offers and the overlap of in-site offers + off-site codes.

For example: the superposition of in-site coupons and flash sales, both can be superimposed within the validity period.

Sometimes, operators make mistakes and forget or misremember the expiration date, which results in the accumulation of charges and causes the product price to be far below cost, resulting in losses.

The new coupon + the old coupon are superimposed. The seller set the coupon for the first time, but the system automatically canceled it because the budget was used up. Then he wanted to promote the product again and set a new coupon. As a result, the buyers who had received the old coupons also received the new coupons, resulting in superposition and ultimately causing losses.

If you set a 50% discount for the first time and a 50% discount for the second time, then the buyer only needs to pay the postage to get your product. So when setting it, be sure to make sure that the old coupon has expired first.

The superposition of off-site codes, coupons, and on-site promotions such as flash sales. This is when buyers get codes on off-site social platforms and then add on-site coupons or flash sales, which creates a superposition.

In general, the cost of Amazon coupons can be divided into two parts: discount amount and handling fee. Every time a coupon is successfully used, the discount amount and handling fee will be deducted from the budget.