What does Amazon ad group mean? What is an ad portfolio?

If Amazon merchants want to promote their products, they need to have some understanding of promotion methods. The most commonly used one is advertising. There are also differences between advertising and ad groups. So what does Amazon ad group mean?

What is the Amazon advertising portfolio?

Simply put, an advertising portfolio is equivalent to a folder. We can place documents of multiple topics according to our own classification needs, that is, advertising activities of unrestricted nature, such as product series, advertising types, seasonal products, etc. for management.

In addition, you can set a budget for each ad group individually and set an overall promotion budget plan for the product. You can easily get the overall cost of the ad group by downloading the bill with one click, and the expenditure of each advertising activity in the group is clear at a glance.

An Amazon advertising campaign is an overall advertising campaign that contains all ad groups, so ad groups are usually created under one advertising campaign.

If different ad groups are set up in an Amazon advertising campaign, there will be a certain impact. Sellers cannot specifically control the budget of a certain ad group, and if one ad group uses up all the budget in the advertising campaign, all other groups will be paused. It is recommended that sellers test separately if there are not too many variations, which will have a better effect!

What is the role of Amazon advertising portfolio?

Small combination, big effect!

Don’t underestimate this inconspicuous advertising combination setting. It can not only help us easily manage product advertising campaigns, but also facilitate viewing advertising data.

Next, let’s continue to experience the highlights of the advertising combination:

1. Assist in market research to understand products that are more worthy of investment.

2. Conduct comparative testing of advertising strategies to obtain more effective advertising strategies.

3. Realize structural allocation of budget, accurately control budget, and make investment more reasonable.

4. The ad view is easy to see and the effect comparison is clearer.

5. Use the leverage of advertising combinations to move the traffic boulder.

In general, an Amazon ad group is like a folder. You can create multiple ad groups under a campaign and set budgets for them separately.