What is the normal conversion rate for an independent website? How to improve conversion?

Merchants who run independent websites are all very concerned about whether it is easy to run, what the conversion rate is, and whether the traffic is large. A few days ago, a merchant asked, what is the normal conversion rate of an independent website? Let me answer it below.

0.3% - 0.8%

How to improve conversion rate through independent website?

1. Express product features simply and clearly

Generally speaking, if a web page is incomprehensible and makes people feel tired, the bounce rate will be very high, not to mention the conversion rate.

Although we have many important product details on one page, we should not let customers spend more brainpower to understand the website. We should directly let customers know what products you sell, and describe the characteristics of the products concisely and objectively so that customers can quickly understand the value of the products. Eliminate elements that cannot achieve conversion goals, and put products first and company information later.

2. Build site professionalism and credibility

The independent website is a place to showcase a company’s business and products, and its professionalism and credibility influence consumer purchasing behavior.

To build a professional atmosphere, you can start with the design style and website content. Credibility is built on small details. Currently, niche brands are more accepted abroad, so improving the brand story can tell customers the significance and goals of the brand. Contact information is also very important. Customers need to be able to contact the seller as soon as possible to complete pre-sales and after-sales services. More and more countries are paying attention to privacy policies and return and exchange policies. Whether the seller provides returns or exchanges, it needs to be made clear. Be sure to add social elements to the website and layout social media buttons, because the content of the social homepage can alleviate doubts and distrust to a certain extent.

3. Set up instant messaging tools

With the chat tool, customers can get answers quickly, just like the FAQs on product pages. Targeted live chat can quickly resolve customer needs.

In summary, it is normal for an independent website to have a conversion rate between 0.3% and 0.8%. If you can achieve 1% to 3%, you are basically a very successful independent website seller.