What to do if a new Amazon store has no traffic? How to get traffic?

When you first open a store on Amazon, there is definitely no traffic. You need to promote it. Although it is a new store, it also needs traffic to get started. How to deal with the lack of traffic on Amazon's new store?

How to deal with the lack of traffic in the new Amazon store?

1. Organic Search

As the name suggests, natural traffic is to attract buyers through Amazon's keywords, sales, good reviews, clicks and other content. So when there is no traffic, we can start with the product's SEO and achieve the effect of improving our ranking by optimizing the product's content.

Find the right keywords, optimize the keyword layout based on the product, and adjust the keyword density. The more it fits the user's search logic, the higher the product sales and positive reviews will be. The natural ranking will rise, and the natural search traffic will increase.

However, for novice sellers, it is not recommended to blindly follow the trend and choose popular keywords right away. When the product foundation is not yet perfect, it is recommended to find keywords that are suitable for your products. Sellers continue to optimize and update step by step, so that the natural ranking will be higher.

2. Ad Search

Currently, the most common advertisements on Amazon are PPC and CPC. Amazon's advertisements can achieve the effect of rapid ranking. In the final analysis, it is actually spending money to buy traffic. This effect is the fastest, but the speed of spending money is also relatively fast. Therefore, the key to advertising is how to set keywords. The target audience of keywords is accurate, and invalid traffic is rejected. Here, when sellers are placing advertisements, they need to pay attention to several places. Use high prices to invest in precise words, use low prices to buy drainage words, place precise core words and expand hot words and long-tail words, so that every money invested can be effective and bring conversions.

3. Associated traffic

Related traffic is actually a system recommendation, and the core is the big data algorithm. Each user has different preferences and different tags. Amazon will give sellers effective recommendations to encourage them to place orders. Therefore, sellers can use surrounding traffic to attract traffic, and doing this well can greatly increase sales.

For example, if you like to buy a certain product, you will be recommended some new products to choose from. The main reason for the associated traffic is that the items in the same category are similar, and previous purchases, previous searches, and similar products in the past will only be recommended.

4. Deals traffic

Deals traffic is a must-win for Amazon sellers. This part of the traffic is very objective. If handled and used properly, a hot product can be sold out in minutes. Common channels for obtaining Deals include promotions, flash sales, clearance sales, etc., as well as early traffic from Amazon's Member Day. It is difficult for novices to obtain such traffic, and the results of the operation are often unsatisfactory.

Sellers who have just started selling on Amazon will encounter many difficulties. The financial pressure and operational requirements are relatively high. If any of them are not handled well, it may lead to the inability to continue. However, traffic is very important for opening a store on Amazon.

Recommended reading:

Is it difficult to operate on Amazon? What is the key to operation?

How many products does Amazon list in a day? How are the products priced?

How does Amazon view sellers’ sales? How do Amazon sellers view sales rankings?