Some knowledge that novices need to know about Amazon

When it comes to e-commerce, being a novice is not a terrible thing. What is terrible is not learning and understanding the relevant knowledge. This leads to constant mistakes when operating a store, and the store cannot develop. So, I will now introduce to you a few points that novices need to know about Amazon.

1. Product Title

The title is composed of many keywords. A core title can help the product get a higher search volume, so you need to spend more time on selecting keywords. You can choose some words that are more matching with category attributes and more accurately associated with products. The accuracy of keywords will directly affect the traffic of the product.

2. Images

Pictures are the most intuitive information for consumers. A high-quality product picture can catch consumers' eyes and even make them want to buy. The main picture and sub-picture should strictly follow the requirements of the Amazon platform, such as size specifications, background color, etc. If you have the ability, you can also upload some detailed videos of the product, so that you can introduce the product to consumers more vividly.

3. Price

Different prices for the same type of products will make consumers hesitant. What kind of price is more acceptable to the general public? Sellers can refer to the following two formulas:

FBM product price = cost + platform commission + self-delivery warehousing and logistics fees + expected profit + other

FBA product selling price = cost + platform commission + FBA first-mile fee + FBA fee + expected profit + other

Another important point is to analyze competing products, understand the market situation of sellers of similar products, refer to the degree of match between their performance and price, and adjust prices in a timely manner according to different market environments and various holiday promotional activities.

4. Evaluation

First of all, everyone must understand the evaluation system of the Amazon platform. The content of the evaluation is best to be the functional characteristics of the product itself. You can invite consumers to review based on the system function of the Amazon platform and send them emails to get their comments. The more positive reviews the product has, the higher its weight will be, and the sales volume will inevitably be higher.

5. Get traffic

Whether you are a novice seller or an experienced seller, you can remember this formula: Sales = Traffic * Conversion Rate * Average Order Value.

Simply put, it is the degree of exposure of consumers through searching for relevant keywords of the product. The higher the keyword ranking, the higher the exposure of the product will be.

In general, newbies to Amazon need to first understand the rules of the platform to avoid penalties due to violations. Secondly, you must also understand advertising.