What are the requirements for building an independent website?

The advantage of building an independent website is that you can keep all the data in your own hands, achieve data security and value-added. At the same time, you can avoid the constraints of platform rules. This article will talk about what are the requirements for building an independent website?

1. Meet the aesthetic tastes and online shopping needs of potential users at home and abroad

Due to cultural differences and differences in aesthetics, the focus of overseas consumers when logging into cross-border independent sites is more or less different from that of domestic consumers. This requires that before building the site, the psychological and aesthetic needs of most users must be understood, and the menu and landing page of the independent site must be set up to ensure that it can attract user attention, thereby achieving the effect of attracting traffic.

2. Rationally classify products

After understanding the needs of overseas users, the next most important step is to classify them according to their shopping habits and needs, and establish a product library based on product classification to facilitate users' shopping renewals.

3. Keep the text simple

We must try to make users think less, and the best way to do this is to rely on simple and clear copywriting so that users can see the main idea of ​​the website at a glance, while reducing users' doubts and making them interested in the website.

4. Do a good job in traffic and data analysis of cross-border independent stations

Traffic can be divided into two categories: free traffic and paid traffic. Free traffic is good, but it requires a large manpower cost and a long cycle. The paid process is effective quickly, but the cost is high. Therefore, if you have sufficient manpower and funds, it is best to do both free and paid traffic to get more traffic.

When the website has traffic, it is important to save the user access data for analysis. The more user data you collect, the better you understand the users, and the more you can gain their trust and support.

5. Understand the meaning of common data indicators

To conduct data analysis, cross-border independent website sellers need to understand the meaning of relevant data indicators. CPC means cost per click. CVR means conversion rate. CPA means customer acquisition cost. AOV means average order value. In terms of paid promotion, CPA is equal to CPC/CVR. The profit of a single order is equal to the average order value/product gross profit margin. Understanding the meaning of these data will help us do a good job of data analysis.

Finally, building an independent website also depends on the requirements of certain platforms. For example, if you build a Shopify independent website, you will have to pay for rental fees. And you also need a business license to build an independent website.