Douyin tries out AI e-commerce, testing "AI shopping assistant"

It is reported that Douyin e-commerce is testing the first AI e-commerce service for C-end users, "AI Shopping Assistant". So, what is the actual experience of "AI Shopping Assistant"?

Tech Planet has learned exclusively that Douyin e-commerce is testing its first C-end AI e-commerce service, "AI Shopping Assistant". It is reported that the business has been under development since the second half of last year, and is managed by the Shanghai team. It is expected to create an AI star product that serves hundreds of millions of users and improve user purchasing experience and business efficiency through AI technology. A small-scale test was conducted at the end of last year, and its algorithm recommendation mechanism is based on the Skylark large model algorithm.

Caption: The AI ​​shopping assistant opening interface.

Through experience, Tech Planet discovered that the "AI Shopping Assistant" service is embedded in the Douyin Mall. It is an AI shopping guide product that is still in the grayscale testing stage. From the service experience point of view, it is similar to Taobao Q&A and JD Jingyan.

After the user clicks "Summon Assistant", they can enter the AI ​​shopping assistant interface. The AI ​​shopping assistant adopts a dialogue mode, and users can put forward their own consumption needs. For example, after entering the demand instruction of "Recommend a digital package for freshmen", AI will quickly obtain more detailed consumption reference information, list the corresponding product descriptions and product performance parameters, etc.

Next, relevant short videos that meet consumer needs will be displayed. Through video explanations, users will have a more intuitive reference for their consumption decisions.

Caption: The conversation and product display interface of the AI ​​shopping assistant.

It is worth mentioning that the AI ​​shopping assistant will organize and display products that meet the user's purchasing requirements. Users can see graphic descriptions and price information. By clicking on one of the products, they can enter the product details and purchase page and place an order.

Overall, the AI ​​shopping assistant has become a decision-making assistance tool for Douyin consumers during the shopping process.

Since the second half of last year, AI shopping guides have become the frontier for leading e-commerce platforms to seize the AI ​​e-commerce market. In September last year, Taobao APP launched Taobao Q&A, which combines user input and uses deep synthesis algorithms to provide users with products and content that are more in line with their consumption habits. In November of the same year, JD APP launched the Jingyan AI assistant beta version.

The advantages of AI shopping guides are self-evident. By analyzing a large amount of user data and product information, it can recommend products that meet customers' needs and preferences, increasing the probability that customers will find satisfactory products. It can also provide services to customers at any time without time constraints. Customers can get timely help at any time, further reducing labor costs. In addition, it also has a vast amount of product knowledge and related information, and can introduce product features and functions to customers in detail to help customers better understand the products.

More importantly, AI shopping guides are expected to become a new shopping portal for e-commerce platforms. For example, they can be integrated with a variety of shopping scenarios and platforms. Not only can they play a role on traditional e-commerce platforms, but they can also appear in scenarios such as social media and smart voice assistants, further broadening the entry channels for shopping. Just as Taobao recently announced the restart of the Taobao web version, one more channel means one more possibility.

The current AI e-commerce is still in its early stages in terms of actual business. Most consumers are not particularly aware of this function, and each platform is more concerned with low-price strategies. It remains to be seen whether AI e-commerce can become the mainstream of shopping in the future.

Author: Chen Qiaohui

Original title: Exclusive | Douyin tries out AI e-commerce, testing "AI shopping assistant"

Source public account: Xinyan Technology (ID: tech621); Xinyan Technology, with new words.