Does Amazon brand registration have to be an R mark? What is the difference between it and the TM mark?

All products on Amazon need to be registered. When registering, you must meet the relevant standards to be successful. Does Amazon brand registration have to be R-marked?

Does Amazon brand registration have to be R-marked?

The unavoidable issue when opening a store on Amazon is the brand issue. Many sellers think that they can use their brands as usual without registering them, which is biased. Brand registration requires an R mark, and only by establishing a brand can the risk of infringement be avoided. Amazon US Station needs to register a US trademark. Next, let's take a look at the US R mark registration guide.

1. The difference between TM mark and R mark

TM is the abbreviation of TRADEMARK. Generally, after the trademark acceptance notice is issued, you can type TM in the upper right corner or lower right corner of the trademark. TM does not mean that the trademark application will be successful, it only means that the trademark is being applied for.

R is the abbreviation of REGISTER, which means registered trademark, indicating that the exclusive right to use the trademark has been obtained. The registered trademark can be marked on the product, packaging, instructions or other accessories. When using the registered mark, it can be marked in the upper right corner or lower right corner of the trademark.

After the TM mark is registered, does it have the same privileges as the R mark? The following table clearly compares the differences and advantages of using the TM mark and the R mark.

2. Documents required for U.S. trademark application

1. Provide the Chinese or English name of the U.S. trademark;

2. Select the category and sub-item of goods/services you are applying for;

3. Fill in the trademark registration application form, which must be signed by the applicant or the agent;

4. Provide the applicant’s basic information: name, address, contact information, nationality, scanned copy of ID card/passport/business license, etc.;

5. Provide product sample photos that match the product sub-items (if the applied trademark has never been used in the United States, apply for it in the "trademark intended use method" and submit it later);

The most notable feature of U.S. trademark applications is that they are based on the principle of prior use. Therefore, it is important to provide evidence of the use of the trademark in the United States, i.e., "real product photos" when applying!

Avoid falsifying evidence. During the U.S. trademark review process, when the examiner believes that your evidence of use is "insufficient" or "problematic", he or she will issue a trademark review opinion (office action) requiring the seller to submit new evidence of use.

For all brands on Amazon, you must pay attention to the relevant requirements when registering. If it is an R-labeled product, then it will definitely be approved during registration, but not all products are required to be R-labeled.

Recommended reading:

What should I buy when opening a store on Amazon? How to create a store group?

Is a credit card required to open a store on Amazon? What are the benefits?

Can I open a store on Amazon without a legal person? How to operate a store?