Xiaohongshu can finally post WeChat IDs openly

For a long time, people have been very cautious when promoting products on Xiaohongshu, Douyin, etc. If you accidentally put WeChat on it, your traffic will be limited at the least, and your account will be directly blocked at the worst. The article shared by the author of this article can be directly posted on Xiaohongshu via WeChat.

Sending WeChat messages on Xiaohongshu is a historical problem.

The "WeChat immunity" briefly appeared before. It was automatically activated when the monthly consumption of customer leads was more than 3,000. You can reply to WeChat directly as many times as you want without using homophones.

But it was later stopped, and no better alternative appeared. In April of the first half of the year, Xiaohongshu launched the WeChat for Business link, where users can directly wake up WeChat for Business through the private message capsule in the lower left corner of Xiaohongshu notes, and jump from the Xiaohongshu notes page to the WeChat for Business conversation page.

But in fact, the application rate is not high. Maybe some leading brands are indeed using corporate WeChat for private domains, but most small and medium-sized businesses still use WeChat for private domains. They have once again returned to the period of competing wits and courage with the platform to find ways to send WeChat. Some use groups, some use pictures, and some use small accounts. There are many clever ideas, but they all have limitations and risks.

Until recently, we received official news that Xiaohongshu’s internal test can allow users to directly copy WeChat after opening the enterprise account. I looked at the path and can summarize it in four words: refreshing and easy to use.

On the one hand, it improves the conversion rate from incoming lines to openings, and on the other hand, it solves the limitation that merchants cannot send WeChat messages after the spotlight is consumed. It can be regarded as a conscientious and easy-to-use tool. A path map example is provided below for your reference.

Currently, this tool is still in the internal testing stage. If you want to activate it, you can only do so through agents or direct customers. The prerequisite is that the monthly consumption is greater than 1,000. As long as the monthly consumption is met, it can be activated regardless of the category.

After activation, you can directly set up a "social media business card" in the shortcut menu of the enterprise account background. You can put the corporate WeChat or directly put the WeChat account.

Our team also helped the running partners to submit and activate the service. Our own internal data showed that the opening rate and the add-on rate increased significantly, so I believe that this tool will be fully released soon, so you can pay attention to it.

I even think that even if you are not running for leads, but are a merchant of consumer goods, you can set aside a 1,000 yuan focus budget every month, obtain the tool permissions of this "social media business card", put it in the menu bar of the enterprise account, and turn the public domain into a private domain. Especially for consumers who convert on the site, they can directly use the tool to guide them to the private domain. After all, the public domain will always belong to the platform, and the private domain belongs to the merchant.