What is the difference between Amazon deactivation and account suspension? Why is it deactivated?

When you use Amazon, you usually need to register an account first. So you need to understand the rules of the platform in advance to avoid violations. What is the difference between Amazon deactivation and account suspension?

1. What is the difference between Amazon deactivation and account suspension?

Deactivation and freezing are similar. If your account is frozen or deactivated, Amazon will generally send you an email notification. Read the email in detail and clarify the reason for the freeze. As long as there are 2-3 formal complaints to Amazon per month, your store may be closed. The attitude and results of after-sales service will also be the criteria for Amazon's assessment.

2. What are the reasons for Amazon to be deactivated?

1. Guide sellers away from Amazon

The last thing Amazon likes is to lose their business, and Amazon prohibits sellers from mentioning external sales channels, so don’t take the risk just for a little extra benefit. However, there are some less obvious ways to break this rule, especially by adding content to images and descriptions.

How to avoid: Make sure you don’t watermark your products; don’t use promotional text in images; don’t add .com., .net, .org, or other regional suffixes to your seller name; talk about yourself or your business in your product description or featured display; include your logo with external links.

2. Duplicate product description pages

Sellers can only create a new product description page that does not yet exist. This is a common mistake for new Amazon sellers, who are often very confident and start editing products without checking first. Sellers may not have the opportunity to make this mistake a second time.

3. Continuous bad reviews

When trying to please Amazon, don’t forget to please the sellers. Frequently getting bad reviews is one of the fastest ways to be eliminated by Amazon and is also the hardest to adjust. But sometimes the problem is not the quality of the product or the brand policy, but just some strategic adjustments are needed to get the rating back to the highest level.

4. Abuse of ratings and reviews

It’s not just customer reviews that sellers have to worry about, it’s also themselves. Amazon has specific rules about how sellers use ratings and reviews, not all of which are obvious.

5. Violation of FBA inventory regulations

To keep its busy fulfillment centers organized, Amazon tries to standardize product labels and barcodes across all sellers. Not meeting these standards not only slows down shipments, but also risks shipping the wrong product, which is often grounds for account suspension.

6. Violation of the Seller Code of Conduct

Amazon’s Code of Conduct may seem simple, but it can be disastrous if you accidentally break one of them.

The difference between Amazon deactivation and account suspension is very simple. Account suspension also has a limit. After the time is up, the account will be directly unlocked and you can continue to use it. If it is deactivated, you will not be able to continue using the software.

Recommended reading:

Is it better for an individual or a company to register an Amazon trademark? How to register?

How to record after registering a trademark on Amazon? What are the procedures?

What are the benefits of registering a trademark on Amazon? Is it a big deal?