What are the tips for running a Shopee store? Tips to share

The entire market prospect of Shopee is constantly expanding, and more and more merchants are entering. In order to develop the store quickly and well, it is necessary to master some operation skills. So, what are the shopee store operation skills?

1. Choose high-quality products.

Focus on choosing fashionable products with high cost performance, keep abreast of popular products and put them on sale. Secondly, according to the choice of the target customer group, 60%-70% of young women pay more attention to fashionable products with high cost performance. In addition, when choosing products, products should also be selected according to key categories such as popular clothing and home decoration.

For the Taiwan site, clothes are currently the best sellers, but the return rate of clothes is relatively high, followed by home furnishings and maternity and baby products, which are better than the products sold. When choosing products in the store, try to choose some related products. For example, if a seller buys shoes, he can also buy some socks to sell, so that customers will generally place orders in the store.

2. New products are launched every day.

Shopee sellers must launch 15 new products every day, and no less than 500 products per month. If the store has less than 500 products, it is best to increase it to more than 20 products per day. In addition, in the new process, in order to avoid uploading too much at a time or uploading repeatedly, sellers can offer discounts of 20% lower than the normal price in the first 7 days of the new product. Early products can be sold at low prices, and 15% of the store's products can be used for special offers, but discounts must be planned before product updates.

3. Marketing strategy.

New Shopee store sellers have a long-term vision and can accept not making money or even losing money in the early stages of the store, just to increase the order volume, increase the number of store ratings and store weight, and promote orders for other store products. Because one of the habits of Shopee users is that they like to group orders, through a certain degree of promotional concessions in the early stages, the store can be selected as a preferred store earlier.

4. Traffic diversion strategy.

Search can also make some efforts, such as through hot search terms. Sellers can understand popular products, optimize the corresponding product descriptions, and increase product exposure. In addition, sellers should also pay attention to new products, batches, different times, and continuous updates: batch updates every day, new products will rank first in the ranking of similar products, which is more conducive to the continuous exposure of the store.

5. Place of shipment.

Everyone knows that Shopee has its own warehouses in mainland China. Currently, there are Yiwu, Shenzhen, Shanghai and other regions. After the store ships, it can be sent to their transit warehouse. If the seller collects the products in other regions, the time cycle for the store to send the order to the Shopee warehouse will be slower. Therefore, in order to shorten the logistics cycle, the location generally selected is closer to the Shopee warehouse.

In general, the key to running a Shopee store is to choose high-quality products and keep them updated. The next step is to do a good job of marketing and traffic generation, while also keeping up with delivery efficiency.