What are the cross-border e-commerce product marketing strategies?

When many merchants engage in cross-border e-commerce, the most important thing they care about is whether they can make money. But in fact, there is no accurate answer to this question. It depends on the individual's marketing, operation and promotion capabilities. So what are the marketing strategies for cross-border e-commerce products?

1. Search Engine Marketing

Search engine marketing here does not only refer to SEO optimization, it refers to using search engines as a means to tap into more customers and screen out target customers.

2. Product evaluation

One of the best ways to promote products, especially new products, is to let users advertise for you. If people see a lot of positive reviews of a product, they are more likely to log in and try the new product. Therefore, merchants can choose this cross-border e-commerce marketing promotion method, give the product to others for free, and then ask others to give good reviews, and attach product pictures and videos, which can help you improve rankings and product exposure.

3. EDM marketing promotion

EDM email marketing refers to providing customers with information that sellers want to convey to customers in the form of subscription and active push. In order to promote products through email, sellers need to first understand the target customers' email addresses, and then send promotional advertisements, new product releases and other information, and attach links for customers to click.

4. Social media marketing promotion

Social media in cross-border e-commerce marketing and promotion methods mainly refers to the most frequently used software in the world, such as Facebook, Twitter, YouTube, Pinterest, Instagram, Tiktok, etc. It is a means to attract fans and ultimately recommend products through these social media software.

In general, cross-border e-commerce product marketing strategies include search engine marketing, product evaluation, EDM marketing promotion, social media marketing promotion and advertising promotion.