This inconspicuous product sold over 100,000

What are the characteristics of hot-selling products? How to sell products well? How to find products with pain points? This article analyzes and summarizes the above aspects and is recommended for those who are interested.

Hello, fellow villagers. I am the village chief.

One link has sold over 100,000 copies. Today I will share with you a small product that is extremely difficult to detect. This product is the collar anti-dirt sticker.

1. A hidden pain point demand

Many people are even hearing about this product for the first time because the demand for this product is so hidden.

In other words, this product is an improvement demand arising from the improvement of material living standards.

But it does solve an obvious pain point: many people like to wear white cotton clothing, hats, etc.

But when summer comes, the body sweats easily, and the collars and sleeves of T-shirts and shirts are the places that come into contact with the body most frequently.

After a day, it becomes difficult to clean and is prone to damage over time.

Therefore, the collar anti-dirt stickers have effectively tapped into this demand, and the product design and use itself are also light and effective.

Of course, it can also be used to stick shirt cuffs, sock cuffs, and heels.

So let me remind you that summer is coming soon, and many girls will wear sandals and high heels. You may want to take a look at products like heel anti-friction stickers .

With another wave of new graduates entering the workplace, many of them will need to wear professional-oriented clothing, and this type of product will see a new wave of growth.

2. How to sell products well with short videos

If you only have one product, or you only want to sell one product in a short period of time, then let me tell you a general marketing template.

The first step is to list all the selling points of your product, such as price, efficacy, quantity, materials, technology, endorsement, honors, etc.

The second step is to list all the user's pain points and concerns, such as the user's collar is easily dirty and cannot be washed; the user is afraid that the product is of poor quality and easily stained, etc.

The third step is to list all possible usage scenarios of the product, such as playing basketball in a white T-shirt, wearing a shirt to work all day, and your wife always complaining about doing laundry, etc.

The fourth step is to embed each of the key points of the above three situations into your own products separately or in combination to attract users' attention and conversion.

Generally speaking, no matter how ordinary the product is, there is no need to worry about shooting materials based on these four steps, and you can shoot at least 300 pieces of content.

Remember, every key point of a product, the user's pain points, and the videos shot using the product are all converters that impress consumers.

Attract and inspire users from different angles and provide continuous output to sell products.

3. Ideas for bringing goods to good product accounts

Being able to discover such pain point products with little competitiveness lays a good foundation for making money.

However, if you want to sell such small products in a short period of time, the best way is to use a good product account to sell them in bulk.

Generally, the team of a good product account has dozens or hundreds of accounts, including similar resource groups in the same industry.

After a potential product is launched, we will first use some accounts to test the product and content, including some traffic models.

It will then be copied to hundreds or even thousands of other home, mother, review and other accounts for distribution and sales.

Of course, this is the logic of the supply chain, which is to test products and build sales through short-term, large-scale exposure.

If we change to other products, such as books, socks, garbage bags and other small products, the idea of ​​sharing good things is the same. Of course, it is important to have a circle.

4. Other seasonal products

I would like to take this opportunity to share this small product to tell you the content production logic of a single product. On the other hand, I hope that you will continue to explore potential, seasonal, hidden but pain-point demand products.

1. Product level

For example, spring and summer are coming soon, so there are many product series related to sun protection, travel, cleaning, etc.

For example, the tea picking season is coming soon, so I bought finger gloves for my family, which they can use when picking tea.

For example, in spring, many people like to grow some flowers, grass, and vegetables themselves. So are there any more hidden products?

Such as small boxes, small shovels, small watering cans, etc. It does not necessarily have to be the seeds themselves, other related products will also be acceptable.

Recently I have seen that product series related to spring outings, kite flying, camping, etc. are very popular.

2. Channel level

Content channels are not necessarily limited to Douyin. There are some opportunities in Xiaohongshu, Video Account, Kuaishou and even Baidu channels.

In addition, many people have set their sights on the domestic market. In fact, there are many pain points that are also encountered by foreign users. So are there opportunities in channels such as Amazon and Temu? This depends on your personal abilities and resources.

In addition, everyone has overlooked the offline market. In fact, the offline demand and consumption power are not bad at all, and there are many products worth exploring in depth.

Author: Shili Village

WeChat public account: Shili Village (ID: shilipxl)