How is the creative profit-sharing plan divided?

Recently, the "creative profit sharing plan" for videos released online stated that if the video account is released and the number of views is high, there will be income. So what are the conditions for profit sharing? How much is the income? And how useful is this income? The author of this article analyzes these aspects one by one, and interested students are welcome to read it together.

In the future, when you publish a video account and it gets played, you will earn money!

On April 6, the video launched the [Creation Sharing Plan]. As long as you publish video content, you will have the opportunity to earn advertising revenue. This is undoubtedly a good thing for video account creators.

1. The revenue sharing of video account advertising is conditional

Of course, not everyone can enjoy advertising revenue sharing. Three conditions must be met.

1. First, the number of followers of the account must be greater than 100.
2. Second, the video content published must comply with content standards.
3. Third, high-quality video content must be released.

Do you think that's all? No, it's just a chance to get it, not a guarantee.

Because the advertising revenue sharing of the video account is currently in the content invitation stage, even if you meet the requirements, only some people have activated it.

It has to be said that the video account has such decision-making problems every time. Previously, the video account also had a part that could have an entrance, and then other functions, rights, etc., which was originally good, but it suppressed the enthusiasm of some people, even if they were prepared to take advantage of the situation.

2. How much money can you make from video account advertising?

So far, no blogger has taken the initiative to reveal how much money they can make from a video account, or how much it is for 10,000 views. However, the official account of the video account explained that the advertising revenue of the video account is related to multiple factors such as the author's video quality, playback data, number of submissions, and advertising industry. Some common practices in the industry currently have a reading price × profit amount, which is generally related to fan reading, fan growth coefficient, stay, interaction, and account weight.

For example, on Toutiao, the price per reading varies greatly from creator to creator. Some get 10 to 20 yuan per 10,000 readings, some get 2 to 3 yuan, and some get 10 to 20 cents. Sometimes, the revenue of a piece of content with 1 million readings is not as good as that of others with tens of thousands of views. In addition, according to the advertising revenue of public account articles before, I think it is also closely related to the number of user clicks, which I personally think is not particularly high.

Advertising revenue from public account articles

For example, there are advertisements at the bottom of the village chief’s public account articles, and if someone clicks on them, there may be revenue. But for someone like the village chief, the advertising revenue is only one or two yuan a day, and sometimes only a few cents.

So I am still skeptical about the unit price of video account ads. But I will give you a real feedback after trying it for a while.

3. Give up the idea of ​​making money from traffic advertising revenue

From my personal experience, I think it is very difficult to make money from traffic advertising revenue on WeChat, whether it is a public account or a video account.

One is that the unit price is too low. Currently, the ads on video accounts are in the comment area, so to a large extent, users need to click into the comment area or click on it before the revenue can be settled. However, the number of users who watch short videos and enter the comment area is still relatively large.

The second is the advertising revenue model of Video Account, which should be very different from the settlement of Toutiao and Xigua. Toutiao is really willing to pay. On Toutiao, sometimes it is normal to earn three to five thousand for a video, such as many accounts that do film and television editing.

Although it is good news that video accounts are open to advertising revenue sharing, I think it is difficult for an account to support one person by creating content like Toutiao, and I hope everyone will give up this idea. Because the style of so many years has been destined, it will not easily allow an account to make a lot of money through advertising.

4. Self-media relies on advertising for monetization, which is the least secure

It is actually a lazy way for self-media to monetize by traffic advertising. They think that as long as they shoot/edit good videos and publish them, they will make money. This situation will become less and less common and only limited to individual platforms.

First, for the platform, it is equivalent to paying money to buy content and encourage authors to create. As long as this incentive is not there or once it is reduced, the number of creators will decrease significantly, and there will be even less high-quality content. For example, Zhihu, Douban, Bilibili, public accounts and other similar platforms have all fallen into this problem.

Secondly, the lower the threshold, the harder it is to make money. Once the bonus period is over, only a very small number of high-quality authors can make money.

Third, creators are too dependent on traffic advertising, and their monetization is too simple. If there is no advertising, they cannot generate content, or if the unit price of revenue decreases, they will not be able to survive.

Friends who have experience in self-media, compare the traffic revenue of Toutiao and Xigua three to five years ago with the current unit price, the gap is huge. No matter how good the quality of your content is, as long as the platform lowers the unit price, you will fail.

Therefore, as a self-media, you cannot rely on traffic advertising to realize monetization, but you must find ways to realize monetization through merchant advertising, product promotion, community, training, consulting and other methods. The monetization model that relies on platform traffic sharing is the most unsafe, and the platform does not need people who keep taking advantage of it.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"