The Father's Day copy you want is here!

The author of this article has prepared a special copy for Father's Day. In addition, he has compiled excellent copywriting from previous years to provide inspiration for everyone. Let's take a look!

The annual Father's Day is coming, have you thought about the advertising copy?

Thank you Mei Xiaohua for preparing another special copy for Father's Day. In addition, we have also compiled excellent copywriting from previous years, hoping to provide inspiration for everyone.

Key points: Reference for ideas on taking advantage of Father’s Day——

① Comparison: when I was a child VS when I grew up; before I became a father VS after I became a father;

② Characteristics of Chinese fathers: silently giving, protecting from wind and rain, fatherly love as strong as a mountain, superhero;

③ Details of fatherly love—lifting, nagging, father’s catchphrases, lies;

④ A father with many faces and a variety of identities (not just serious): humorous, funny, cute, soft, childish (a master at tricking children);

⑤ Express love for your father, thank your father, and praise him in various ways (courage, responsibility, wisdom, etc.);

⑥ Encourage the two generations to spend more time with each other;

⑦ Puns: "full of daddy spirit", "daddy-style outfit", "showing off father", etc.

⑧The sense of ritual on Father’s Day: meals and gifts.

Without further ado, please enjoy the following text!

1. Brand copywriting

@ChaCha

Hide the unspoken love in companionship.

When you come into this world, you have super powers.

A hardcore man, full of dad spirit!

@Durex

Cherish the happiness of being single.

(Before becoming a father VS after becoming a father)

@McDonald's

When I grow up, I want to be you

No matter how busy you are at work, you should eat well

@Good Friends

Only for my superhero

@Midea HVAC and Building

He became a superhero for you.

@Ai Mu

From having a backer to wearing the same clothes, thank you for growing up with me.

I love the way my dad looks.

@Century Good Marriage

Your happiness, his joy

@Meiling

I heard that if you sit on your dad’s shoulders, you can go wherever you want.

There are some happiness that only dad can give.

@Ideal Car

The first car in life is my father’s shoulders.

@vivo

Thank you for "broadening" the boundaries of my life.

@Redmi Phone

#Dad's philosophy of life#

Broaden your horizons and be broad-minded

#Dad's philosophy of life#

Overcoming obstacles and aiming high

@Erie

His concern for you is "disguised" as that of a mother.

@Travel

When I was a child, you took me to see the scenery while sitting on your shoulders. When I grew up, you took me to see the world while lying in my heart.

@Renrencar

Yesterday, he rode his bike to take you to and from school. Today, you drive him to see the world.

@PepsiCo China

The "Ba" gas hero in my heart. This time, it's my turn to "can" you with Pepsi.

@Wanglaoji

Take dad out for a good meal and have a chat.

@Luzhou Laojiao

A clink of glasses knocks on the hearts of two generations.

2. The author’s copy

@clothing

"Don't spend money recklessly. I'm not used to wearing this." Shh, don't believe him.

@Hair dye

We grew up, but Dad's hair turned white

@coffee

His good intentions were only realized after he grew up.

@cosmetic

In front of you, he is always a superman with makeup

@tie

When I was a kid, you braided my pigtails for me. Now I tie your tie for you.

@air conditioner

Give you constant temperature protection like fatherly love

@Liquor

Father's love is like wine, long and lasting. Let's have a drink tonight and talk about the embarrassing things in the past.

@Health Products

Spend money on him, and remember to spend time with him.

Author: Meihua.com

Source: WeChat public account "Meihua.com (ID: meihuaevent)"