Earn 800+ from one article. It is so profitable to be a good self-media person!

Can I make money by offering paid reading on a public account? What ideas are needed?

A few days ago, I published an article about my opinion on the topic of "paid reading on public accounts". I made 300 yuan in one day just by doing this article, and the income is still growing. (I have made more than 800 yuan by the time I published this article)

By recommending traffic through this article, the main traffic income obtained is 9.7 yuan↓↓

🔺IP account traffic main income can be ignored

And the other paid article I wrote, "4 Tips for Quickly Obtaining Public Account Referral Traffic", has increased the number of paying readers from 161 before the article was published to 176 at present, with an additional income of 300 yuan.

Of course, being able to earn this passive income is not based on luck... but on the content traffic methodology accumulated from past experience.

If you are interested in the model of directly converting transactions through front-end traffic, then I will share the complete practical method through deduction, hoping to broaden your ideas for making money.

The following content is more about sharing traffic conversion content . How to output it?

01 Determine the content topic

Under normal circumstances, when updating articles, you need to decide what content to write and what topics to choose. Of course, the topic should not be too unpopular...

The article I selected that day - "Fuck, the income of paid articles on the public account has exceeded 600,000+"

02 Determine the content type

After deciding on the topic, I will define the content type of the article. Will it be a content-oriented article, a traffic-oriented article, a conversion-oriented article, or something else?

The functions and goal orientations of different content types are different, and experienced self-media people should be clear about this.

But before finalizing the content type, sometimes I wonder if the topic can be combined with the products I currently have to present marketing soft-implanted content.

Old fans should all know that Uncle Qi previously worked in short video content marketing growth and managed the 0-1 growth of several short video tool products with tens of millions of users.

The reason why I think this way is because my thinking habits have been fixed due to my previous work...

The products I openly own are a few paid articles and public account consulting services.

Combined with the topic we wrote, we decided to implant the paid article "4 Tips for Quickly Obtaining Public Account Recommended Traffic" which has a selected audience and is highly popular for marketing content implantation.

After confirming it, I planned to write this article using a combination of traffic and conversion methods.

03 Determine the content structure

The content structure can be planned according to the content type. In my opinion, the content structure of the official account can be understood as three parts: title + cover + text content structure .

After deciding on the traffic-oriented + conversion-oriented content type, think about the factors that influence the content type of the topic↓↓

From the perspective of article traffic, the core factors lie in title + content structure + content quality.

From a conversion perspective, the core factors include the target audience of the topic content + content structure + content quality + paid article price + paid article quality, etc.

The conversion angle is broken down in more detail. After all, Uncle Qi comes from the growth field... Generally speaking, the content structure and quality of the topic are almost the same.

Then, let’s analyze the core factors from the perspective of traffic and conversion↓↓

🎯Traffic angle—choose a good title

Qishu’s old readers should know that in order to obtain more recommended traffic for tagged accounts, they need to continuously update vertical field articles, but the more important core factor besides the topic selection is the title.
The title determines the click-through rate of your article. At present, the weight of this indicator in obtaining recommended traffic is relatively high.

Article title: "Wow, the income from paid articles on the official account has exceeded 600,000+"

What you use is "emotional word + event + result" or "emotional word + event to make money result", or you can even say the popular sentence "Wow, XXXX's income has exceeded XX"

🎯Conversion perspective - improve content quality and structure

The core factors are content quality and content structure. There is nothing much to say about quality, so let’s talk about content structure directly.

Article content structure: "Wow, the income from paid articles on the official account has exceeded 600,000+"

For this article, the content structure of my writing is "self-presentation and other case studies + experience in writing paid articles + expression of paid article opinions + preview of the next issue"

By expressing my opinions on paid articles, I implanted my own cases of paid articles, and the product presentation form was through text link hyperlink + picture.

When target users with needs see it, they will naturally pay and complete the transaction.

04 Content Writing

There is not much to say about this... But in my practice, the two most efficient writing methods are↓↓

1) After deciding on the topic, start writing the first draft directly. Write whatever comes to your mind. Your ideas will also expand as you write. Finally, you just need to adjust what you have written into an article.

2) After deciding on the topic, make an outline for the article and fill in the main content according to the outline.

Final Thoughts

In order to do a good job in traffic conversion content, in addition to content design, more importantly, on the premise that the product is good, you must fully understand whether the product you are promoting matches the user group and needs of the article. If you sell a comb to a monk, the result is predictable...

If I had posted other paid article examples, the conversion effect would probably be much worse...

So you will find that if you want to promote your own products, marketing and traffic are your compulsory courses. Even if you are good at traffic, if you lack marketing thinking and cannot amplify the monetization benefits, it is useless...

Finally, I would like to share with you a sentence that I have summarized from my career:

Marketing in the left hand and traffic in the right hand. Content is the carrier of traffic, and traffic is the carrier of marketing.

Author: Lao Qi; WeChat public account: Qishu Entrepreneurship Circle