Why can't I search for articles on WeChat public accounts? Search optimization tutorial 02

Are you still worried about why others can't find your public account articles? WeChat has an official answer! After reading the following detailed explanation, I believe you will understand the problem.

When collecting feedback from public account creators, Souyisou often receives questions like this: Why can’t I find my public account articles?

This article lists 10 possible reasons for article search blocking. If you encounter the same problem, you can refer to the 10 tips in this article for self-checking. When creating, please avoid the following situations that seriously affect the user experience.

01. Patchwork content and pile up meaningless text

Hidden text: Transparent words, white words, or meaningless punctuation marks, numbers, and characters are inserted into the main text. They cannot be viewed during normal reading and can only be discovered by selecting the entire text or other methods.

Example: Hidden text

• There are questions but no answers, and the pages are empty and short.
• The page assembled after crawling and collection.
• Template pages are generated in batches and have no substantial content.
• Small window stacking: There are smaller windows in the article, with a large amount of transparent text stacked in the small windows.

02Content quality duplication/batch posting cheating

• The published content is highly templated and homogenized.
• The published content repeatedly stuffs keywords/short sentences; or stuffs regional area names.

Common scenarios:

Including but not limited to regional service industries (such as ride-sharing, rental recruitment, same-city flower delivery, highway rescue), and the sale of professional materials/courses (study abroad materials, exam/certification materials).

03High cost of obtaining target information

• There are a lot of advertising or editorial content before the main content.
• Need to log in (partial content can be viewed, full content requires login to view).
• Payment required.
• You need to add a personal WeChat account, or follow the official account and reply to the specified content.

04Advertisements strongly interrupt users’ reading

• There are advertisements in many places and they pop up frequently.
• It takes up a large portion of the page, making it difficult to view the main content on the webpage normally, and it cannot be closed completely.
• Lead to pornographic websites or download malicious plug-ins.
• Advertisements before videos.

05Maliciously inducing users to jump

• Maliciously misleading users to other irrelevant pages or pages that do not have service capabilities through titles or body content.
• The content of the article itself cannot provide complete information or the information is too little, and users need to be guided to other interfaces through QR codes, mini-programs, text links, pictures, and clicks to read the original text in order to continue to view the complete content.

Example: maliciously directing users to a new page

• Articles published in batches under the same account that contain diversionary content will be judged by the platform as malicious diversion.
• The content under multiple accounts is directed to the same page (the methods of diversion include: official account/mini program/website/QR code/"read original text" jump/image text).

Example: Read the original text - jump to the next page

06Deception Download

Induce users to download other software, or the downloaded software does not match the content of the page, and the product is not the same as the description (including external links, mp articles, and mini program pages).

07 Resource not available

• The video and audio are encrypted, pulled to the end, the playback function is unavailable, the video is buffered all the time, or the video is not displayed.
• The main link is not a dead link, but an important link in the page is a dead link.
• Cracked images: Cracked images appear in the landing page’s graphic content. If the image is the main content and the cracks account for a large proportion or are in a prominent position, causing a shock to the user, points will be deducted. The degree of deduction will be determined based on the damage caused to the user by the page.

08Obviously false information

Obviously false and deceptive information can be judged based on common sense, such as a medicine that can cure all diseases.

09Increase traffic and clicks

There are two main ways to increase traffic clicks:

• Inducing users to search for certain keywords in bulk text content is obviously a promotion and traffic diversion for a certain public account, brand, or physical organization.
• Fake clicks to cheat and try to improve the ranking of results, affecting the fairness of algorithm results.

10Malicious entities create numbers in batches

Malicious entities register multiple sites in batches and repeatedly publish cheating content in various fields or in the same field.

WeChat Official Account: WeChat Search Assistant (ID: WeChat_OfficialZone)