Brands use "cute marketing" to conquer young people

"Cute and fun marketing" has been widely loved by young people through the presentation of cute images and interesting expressions. What exactly is "cute and fun marketing"?

In today's world of diverse marketing methods, "cute marketing" is active on social media with its unique charm and has become one of the marketing strategies widely loved by young people. Brands interact with consumers and enhance emotional connections with audiences through the presentation of cute images and interesting expressions. It can also help brands achieve the purpose of promoting products, enhancing brand image and boosting sales, and is widely used.

"Cute marketing" often takes advantage of the contemporary young people's love and pursuit of cute things, projects this emotion onto the brand, and stimulates consumers' excitement and intimacy. The brand combines cute elements with its own characteristics, effectively increasing the brand's exposure while attracting the attention and interaction of young people.

1. Cute marketing may have become a common phenomenon

For example, McDonald's recently teamed up with fashion designer VERDY to launch a series of packaging full of childlike innocence and fun. Cute elements are integrated into the paper bags, paper boxes and surroundings, making people want to collect them. These packaging designs not only attract the attention of young people, but also inspire the public to want to own them, and also experience the warmth and joy brought by McDonald's.

Another interesting marketing campaign is a marketing poster of KFC in Taiwan. The egg tarts are so cute and expressive that people can't help but want to take a closer look. The description of "the most saucy egg tarts in history" gives consumers a psychological hint, making them feel like the egg tarts will dance on their tongues after taking a bite, which easily makes consumers buy them.

Cute marketing of brands is everywhere and has even become a common phenomenon. For example, Mixue Ice City, which has attracted much attention in recent years, has successfully captured the hearts of the public with its cute image design of the Snow King in various colors and clothing, and has aroused people's inner joy. Pikachu, which has attracted much attention in the joint branding industry, can always perfectly integrate with brands of different styles, collide with unique sparks, and successfully impress young people.

In addition, there are the Starbucks cat claw cups that were all the rage on social networks, and the unforgettable Chibi Maruko-chan. These cute elements have become the common memories of many people. Various phenomena show that "cute marketing" is becoming a mainstream trend. Looking closely at the "cute" marketing of these brands, it is not difficult to find that their carrier methods are either participating in the design, or marketing content, or cross-border joint names, or image renewal, etc., to deepen consumers' memories. The ultimate goal is to bring consumers a very healing experience, enhance the brand image and promote sales.

The reason why cute marketing has always been popular with users and brands is that the relaxed, pleasant and friendly "cute aesthetics" successfully introduced by the brand in commercial marketing is more likely to bring about topic effects and generate super high revenue, making such marketing content common.

2. How can you master “cute and fun marketing”?

From a marketing perspective, "cuteness" and "cuteness" can penetrate into different consumer groups and carry different brand communications. At the same time, "cuteness" and "cuteness" cover a variety of types, including the cute and silly Snow King IP image, the ugly and cute Pikachu, and the lively and lazy Chibi Maruko-chan. If a brand wants to play "cuteness marketing", it still needs to have accurate user emotion insights, appropriate copywriting expression, and ensure the continuity of marketing actions.

1. Insights into audience emotions

Insights into user emotions are like a key that penetrates deeply into people's hearts and accurately unlocks consumers' deep emotional needs and psychological states. This key can help brands better capture the attention of their audiences, make young people willing to gain a deeper understanding of brands, and achieve in-depth communication between consumers and brands.

Today's "cute and fun marketing" is so popular, largely because brands have insight into the anxiety that contemporary users feel from life pressure and workplace competition, and want to appease the audience and achieve equal communication with users. In the process, they inject new vitality into themselves, give the brand a broader imagination space, and make the brand's marketing more in line with the needs and expectations of modern consumers.

2. Make the expression cute and interesting

At the same time, contemporary marketing is not a one-time activity, but more like a "marathon" love affair between the brand and the audience. If the brand wants to remain fresh and attractive in the minds of the audience, it needs to have vivid, colloquial, and figurative expressions to convey the brand's affinity and warmth. At the same time, it also needs to create a unique communication atmosphere to maintain the brand's uniqueness and differentiation in the minds of the audience.

In addition to the well-known copywriting, there are many ways to express the brand, including pictures, expressions, product packaging, story-telling copywriting, warm scenes, etc. Use these elements to create a "cute aesthetic" so that consumers can feel positive emotions and a friendly atmosphere when they come into contact with the brand.

In a relaxed and healing communication atmosphere, brands can better establish emotional connections with the audience and gain their own target users. Therefore, brands need to work hard on expression and convey the brand's values ​​and characteristics from multiple angles to attract consumers' attention and loyalty.

3. Continuity of marketing content

The fast-paced marketing approach that pursues "cute aesthetics" and "cute marketing" can indeed generate a certain amount of discussion and bring high traffic and attention to the brand, but the fast-paced approach cannot bring the brand longer-term marketing effects, let alone enhance brand value and market competitiveness.

If the purpose of a brand is to extend the life cycle of communication, it needs to continuously create interesting, cute, and relaxing marketing content, maintain interaction and communication with the audience, and constantly innovate and improve to maintain uniqueness, so as to continuously deepen the user's impression of the brand and the cute aesthetics behind it. At the same time, the brand marketing strategy must ensure stability and continuity, the content must be constantly updated, and the products and services must continue to surprise users, so that it is possible to meet consumer expectations.

3. Write to the end

Obviously, "cute and fun marketing" is becoming more and more popular. On the one hand, this marketing method can bring a sense of healing to young people and make people feel relaxed and happy in their busy lives. On the other hand, "cute and fun marketing" can cover consumers of different ages and can better expand the brand's audience range.

At the same time, "cute marketing" can also effectively weaken the advertising nature. Traditional advertising often gives people a sense of sales promotion, while "cute marketing" attracts the audience's attention through interesting expressions and cute images, allowing people to accept the brand's information in a pleasant atmosphere, bringing more traffic and revenue to the brand.

Author: Mr. Bingfa WeChat public account: Marketing Bingfa