What? Selling wontons on Xiaohongshu, 20,000 sales in 2 months, with a turnover of over one million

This article disassembles the personal account "Little Red Potato Selling Wontons", analyzes its content, highlights and products, explains why the account became so popular, and tells us that if we want to build a good account, we should find the right video content and live broadcast method. It is recommended for friends who want to build an entrepreneurial account.

Yesterday, when I was browsing Xiaohongshu, I accidentally saw a merchant selling wontons. The notes and photos were all very good. When I opened the mall, I found that the product sales exceeded 20,000+. Based on the average customer price of 66 yuan, the sales exceeded 1 million.

The key is that the first note was posted in January, and it took only two months to achieve a closed business loop. Even selling wontons can generate sales of over one million, and all categories on Xiaohongshu can be successful.

Today we will dismantle the account: Little Red Potato Selling Wontons

1. Introduction

The account is a personal account, and the character is a serial entrepreneur born in 1995. He mainly sells cold wontons. He has published 50 articles in total and has 18,000 followers. The number of followers increased by 5,618 in the past 30 days. His notes are also updated every two days, and the data in the notes is also higher than the market.

Figure 1: Backend data of the small sweet potato gray pig selling wonton stew

2. Highlights

Format: Video + text and pictures, with video as the core. High-quality videos have natural traffic on Xiaohongshu, and are more likely to pass the review and increase traffic.

The dubbing of its videos is also in the style of unboxing videos, and the shooting style is also the clean INS style. Its unboxing videos are not only about wonton, but also about other industries and products.

Figure 2: Unboxing video format for selling wontons

Content: Records of wonton shop owners + entrepreneurial printing of hot orders + daily life of opening a store. For example, a day in the life of a wonton shop owner will start with preparing fillings and wrapping wontons, allowing users to see the production process of wontons, and users will feel more assured when purchasing.

Figure 3: Content type of selling wonton stewed sweet potatoes

The account's entrepreneurial personality is three-dimensional, and it not only includes the product production process, but also outputs entrepreneurial content + notes on hot-selling products to stimulate user purchases.

If you are taking similar notes on entrepreneurship, you can output entrepreneurship + product introduction + daily sales, which will make the content more diverse.

3. Commodities

Product cards are added under each note, and popular posts drive product conversions.

The above strategy is suitable for industries such as pickled raw food, cakes, fermented tofu, spicy strips, and pickles. You can directly shoot the production process + bring business cards to convert. Not only can you make videos, you can also sell goods through live broadcasts 24 hours a day.

For example, Ninan Girl (moldy tofu, fermented tofu) not only has the production process, but also broadcasts the production and sales process every night. Then the live broadcast content is edited, so there is also a lot of material.

Figure 4: Ninnan Girl (Mouldy Tofu, Fermented Tofu)

The above are the wonton shop's management methods, entrepreneurial process, and entrepreneurial stories on Xiaohongshu, which are recorded in the form of videos. At the same time, sales are carried out through uninterrupted live broadcasts, free platform traffic, and trailers.

Author: Jianghe Chats About Marketing

Source: WeChat public account: Jiangheliaoyingxiao (ID: jiangheliaoyingxiao)