How should a novice Amazon seller get started? What are the tips for opening a store on Amazon?

As a new seller, it is not easy to successfully start and build your own brand on Amazon. This article will explore this issue and provide some practical tips for new Amazon sellers to get started.

1. Understand the Amazon platform and market

Before becoming an Amazon seller, new sellers need to fully understand the working mechanism of the Amazon platform and market. Here are some important aspects:

Understand Amazon platform rules: Amazon has a series of regulations and policies that sellers need to be familiar with and comply with to ensure that their stores operate legally.

Research the target market: Understanding factors such as the target market’s needs, competition, and consumer preferences can help novice sellers better position their products and brands.

Learn about Amazon tools and services: Amazon provides many tools and services, such as advertising, promotions, etc. New sellers can improve their store operations by learning and using these tools.

2. What are the skills for opening a store on Amazon?

As a novice seller, here are some key tips for opening a store on Amazon:

Choose the right product: Choose a product that is unique, in demand, and has a competitive advantage, and avoid products that are already saturated in the market.

Optimize your product pages: write accurate and attractive product titles and descriptions, add high-quality product images, and provide detailed product information to attract consumers' attention.

Pricing strategy: Determine a reasonable product pricing strategy that takes into account costs and competition and matches the target market.

Provide excellent customer service: Respond to customer questions and feedback promptly, handle returns and exchanges, provide good after-sales service, and build customer trust and loyalty.

Actively participate in advertising promotion: Use Amazon's advertising tools and services, such as Amazon Advertising and Brand Registry, to increase product exposure and sales.

Pay attention to reviews and feedback: actively respond to customer reviews and questions, resolve customer concerns, and continuously improve products and business strategies.

Adjustment and improvement: Amazon’s market environment and competitive situation are constantly changing. New sellers need to pay close attention to market trends and adjust and improve their business strategies according to demand.