Lu Yu's face hits the Olympic logo, Pepsi MV travels through different eras

The advertising industry has blossomed in many ways recently, with many manufacturers combining entertainment and humanistic feelings while promoting their products. Let’s take a look at some unique cases!

1. Lu Yu responds to the logo collision

Some netizens found that the Paris Olympic Games emblem looks like Lu Yu? When the coincidence of the face-matching caused heated discussions, Yili quickly stepped in to take advantage of the situation, officially announcing Chen Luyu as the Paris Games ambassador, and released a brainwashing advertisement, allowing Lu Yu to respond positively to the netizens' jokes.

Once you accept this setting, there is no going back! Lu Yu wore a work suit with the Yili logo and appeared in various scenes such as stations, programs, and newspapers, creating an effect of "surrounding everyone".

In the film, Lu Yu also frankly played the famous old joke of "Really? I don't believe it". This sincere and direct attitude made the joke, which has some negative connotations, become more positive and natural, and easily won the favor of users.

The magical brainwashing sentence at the end of the film, "Luyu, Paris logo, and Yili sponsorship", closely binds the brand, ambassador, and Olympics together . As the Paris Olympics becomes more and more popular, the powerful communication power of its logo will once again amplify Yili's brand momentum.

2. Pepsi China, MV travels through different eras

This summer, Pepsi has released a new music video! Pepsi and its spokesperson Li Ronghao present the theme song "One Hundred" music video, allowing consumers to travel through different eras with Li Ronghao and unlock the eternally hot inner desire.

Pepsi-Cola "One Hundred"

The MV tells a secret and ambiguous story of secret love, from the heroine leaving her hometown when she was young, to working, marrying and having children, and gradually growing old. As time flies, the scene changes several times, covering the changes in the social environment over the past few decades, but what remains unchanged is the ever-present Pepsi-Cola and the hero who watches and silently blesses her.

The film occasionally inserts scenes of Li Ronghao singing "One Hundred". The song and Pepsi-Cola also serve as carriers to connect people's beautiful memories from youth to old age.

In 2024, Pepsi changed its logo to one that pays tribute to the old design. The retro style and nostalgic filter fit perfectly. The entire MV brings users both visual and auditory enjoyment.

3. Overlord Tea Princess

Recently, many tea brands are going abroad, and Bawang Tea is no exception. Taking advantage of the Paris Olympics, Bawang Tea joined hands with seven champion "Health Ambassadors" Liu Xiang, Wang Shun, Zheng Qinwen, Jia Yifan; Chen Qingchen, Liu Qingyi; Wang Ruimiao to shoot the "More Together" series of promotional videos, and set off again with tea lovers around the world.

The ending of the "More Together" series repeatedly emphasizes "Meeting friends from all over the world with oriental tea", and the content mostly revolves around companionship, which not only shows the mental outlook and stories behind Chinese athletes, but also reflects the brand's open and inclusive attitude.

Overlord Tea Princess "More Together"

4. JD.com

The continued high temperature has significantly increased the probability of pedestrians running red lights, and parents who pick up their children from kindergarten have to endure the outdoor heat. JD.com noticed this problem and teamed up with air conditioning brands to move "air conditioning" to the intersection.

The short film recorded this process. The outdoor "JD Cooling Pavilion" not only brought cool air to passers-by, but also effectively promoted JD's home appliance cooling season and air conditioner trade-in solutions through the comparison of old and new air conditioners inside.

Jingdong "Jingdong Cool Pavilion"

Author: TOP Jun

Source: WeChat official account: "TopMarketing (ID: TMarketing)"