How much points will be deducted from sellers on Amazon Japan? What are the setting tips?

There are many sites on the Amazon platform, and the gameplay of the Japanese site is different. Currently, this platform has launched a point system, which has been very popular with consumers since its launch. How much money will the sellers deduct from the points on the Amazon Japan site?

How much points will be deducted from sellers on Amazon Japan ?

1 point = 1 yen

What is the Amazon Japan Points?

Amazon Points is a loyalty program offered by Amazon Japan. Sellers can set the number of points for each product. Buyers can redeem previously earned points when shopping on Amazon Japan. Sellers can set Amazon Points for their products in all product categories. Buyers earn 1 point and sellers pay 1 yen (JPY) for the product point fee.

Amazon Points Center makes it easier to set up and manage points. You can use the Account Level Points Percentage feature to set a uniform points percentage (e.g. 1%) for all products. The default value of the Account Level Points Percentage feature is 1%. You can change this value as often as you like. You can also use the Item Level Points Percentage list to set different points percentages (e.g. 2%) for individual products.

What are the tips for setting up Amazon points?

Points are separate from promotions, but when offered together, they have a combined effect. Buyers receive points in addition to the promotional benefits. For example, if a 1,000 yen item is discounted 50% off the promotional price and offers 100 points, the buyer will pay 500 yen and receive 100 points, for a total effective discount of 60%.

When setting it up, you can deliberately combine it with other promotions to make the effect more obvious, but you need to pay special attention to the selling price after the superimposed discount to ensure a reasonable profit.

Amazon points work as follows:

Finding products by points is better than finding products without points because buyers can filter products by points.

1. Helps attract customers to browse product detail pages

2. Exposure opportunities increase significantly.

3. Improvement in transaction rate.

In Japan, the points system is very popular, and most consumers will try to find ways to obtain points. That is why Amazon launched the Japan Points System, which accurately grasps the consumer psychology of buyers.

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