What is a normal conversion rate for new products on Amazon? What are the requirements?

After the cross-border e-commerce Amazon launched its new product, it started advertising. The traffic increased rapidly, the exposure rate and click-through rate were high, but there was no conversion rate at all, which means no orders. What is the normal conversion rate of Amazon's new products?

It’s hard to pinpoint what a “good” Amazon conversion rate is because it varies based on the category you sell in. On average, a good Amazon conversion rate target is between 10% and 15%. But different data sets may mean different things.

For example, if your conversion rate is 50%, then you’re going to jump for joy, right? However, if you look at this conversion data, the end result will be different. Let’s say, if you have 4 page visits and 2 orders. Unless you’re selling products at extremely high prices and extremely high profit margins, you’re not going to be that happy.

Let’s say your product has 3,000 page views and 90 conversions, then your conversion rate is only 3%. But this number will make you happy because you have a lot of page views and product orders.

Amazon's data does not include exposure, only clicks and purchases. However, Amazon's advertising data includes exposure, clicks, and purchases, so there is an advertising conversion rate ACoS. The conversion rate here is about 10%, which can be used for reference. Amazon's platform rules focus on sales. The better the sales, the better the ranking. Therefore, the conversion rate is still beneficial. The higher the conversion rate of a product, the better Amazon thinks your product is, and the more weight it will give it. The same is true for advertising. Products without conversions will be so miserable that you can't even spend your advertising fees.

Products with many sellers usually have a conversion rate of 2-3%, and some products can reach 17%. A 30% conversion rate is considered very high. Generally, when there are fewer people viewing, the conversion rate is usually higher. In the future, when more people view, the conversion rate will drop.

As a cross-border e-commerce platform, Amazon is very popular among consumers. For merchants, after opening a store here, they must pay attention to many aspects of data. For example, the data on new product conversion rate is very important. Amazon merchants can refer to the above content.

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