How to operate an Amazon independent website? What are the operating skills?

As a large-scale foreign trade e-commerce platform, Amazon has its own rules and operating skills. Many novice sellers are very likely to step into some red zones without experience. How to operate an Amazon independent station? The following is a relevant introduction for everyone.

1. Avoid blindly releasing products

"70% depends on product selection, and 30% depends on operation" is a sentence often mentioned by Amazon sellers, which shows the importance of product selection.

Many novice sellers rush to release some products after applying for an account, without verifying whether the products are in stock, whether there will be infringement, etc. If the product is just out of stock, it can be solved, but if the infringement is very serious, the store account that has just been applied for may be invalidated.

2. Avoid untimely delivery

Amazon is a platform that pays great attention to user experience, so when sellers receive product orders, it is best to ship them in a timely manner. If the account performance indicators exceed the target due to delayed shipment, or if the system determines that the shipment is false due to repeated updates of the tracking number, these may lead to account restrictions.

Therefore, regardless of whether sellers are facing a big promotion or not, they must prepare their products well to ensure that there are sufficient products to cope with the situation.

3. Slow email response time

Amazon has regulations that require customers to respond to any email received through the Message system within 24 hours, and this time limit is not affected by factors such as holidays. If an email is not responded to within 24 hours, you will receive a warning from the Amazon system. If the proportion of timed emails is greater than 10%, it may result in account restrictions.

Therefore, when sellers receive emails from users, they should reply in time. If they are busy or lack manpower, they can use some tools to reply. For some common questions, such as asking about the price and specifications of goods, they can set up a unified template to reply, saving time and labor costs.

Recommended reading:

What are the specific conditions for entering Amazon in the United States?

How much does it cost to open a store on Amazon? What are the fees?

Are Amazon's recruitment requirements high? What are the requirements for opening a store on Amazon?