How can a new Shopee store gain traffic? Is there any method?

Now, more and more merchants are opening stores on Shopee. After opening a store on Shopee, there are many things to do. The most urgent task is to continuously obtain some new traffic. How can a new Shopee store obtain traffic? The following is an introduction for you.

There are four main traffic entrances on the Shopee platform, namely: search traffic, category traffic, event traffic, and fan marketing traffic. So as a Shopee seller, if you want to run a good Shopee store, you must master these traffic increase methods.

1. Search traffic

There are two ways to quickly increase traffic in a short period of time. One is hot search terms, and the other is tags.

2. Mining traffic from hot search terms

Hot search words must have a high degree of match with the products, whether it is style, material, content, capacity, size, etc., they must be very accurate. Currently, the platform is semi-manual and semi-automatic to capture these products with stacked title keywords.

3. Tags to obtain traffic

Tags are updated in real time and can be seen on hot searches. Tags with higher weights are conducive to product exposure, but this is not a panacea. We need to analyze the specific situation. If small sellers add tags with higher weights, such as Xiaomi, Huawei, Nike, etc., it is easy to "make wedding dresses for others" because you are a new seller, so your ranking is at the bottom, and those at the top are big sellers. This kind of big label is actually equivalent to helping others to attract traffic.

You can add hot search terms to the product keywords, or set some size, material or other attribute description keywords according to the product attributes. At the same time, you can also set your own title according to the keywords recommended by the platform. For example, if you search for Shoes, many prompt words will appear below. The keywords recommended by Shopee are generally very close to the keywords you searched. Using prompt words can make your title more complete and accurate.

Every platform will have paid advertising within the site. Shopee adopts the CPC advertising model. The cost of keyword advertising is relatively cheap now, but there are not many sellers who can really use keyword advertising flexibly. If you are interested, you can still try it more. It just happens to catch up with the bonus period of paid keywords. Because there is less competition for keywords now, the advertising effect is also more obvious.

4. Category Traffic

Category is one of the most important entrances to traffic. There are many resources and skills worth learning and using. It is especially important for new sellers and small and medium-sized sellers. You can get more exposure for your products and improve conversion rate through refined operations. Category has two main functions: one is small batch uploading in different time periods, and the other is Boost function.

5. Upload in small batches at different time periods

When new sellers join the platform, it is best to keep uploading new products in small batches at different time periods every day. Why do you do this? This is related to the rules of the platform, because uploading new products in small batches at different time periods every day can increase the exposure of the store. The logic is that every time you upload new products, the platform will put these newly uploaded products at the top of the category. For example, if you upload a pair of women's shoes, it will put you at the top of the women's shoes category. The exposure time is shorter, but it can still bring certain conversions.

After reading the above introduction, you should know how to obtain traffic for a new Shopee store. In fact, if you want to obtain traffic, you need to do many things well. New Shopee store merchants can use the above methods to continuously obtain some new traffic.

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