How to reap the benefits of Xiaohongshu e-commerce? How to achieve high investment and high yield?

How to reap the benefits of Xiaohongshu's e-commerce? The author first explains that Xiaohongshu's benefits are the product of a good ecosystem, then proposes how to participate in the benefits, and finally explains how to achieve high returns. Recommended for novice marketing operators to learn together.

What exactly are the benefits of Xiaohongshu?

Xiaohongshu, which has always wavered, is no longer wavering. It is determined to do live broadcasting and soft advertising. It changes the rules and invests resources, until one day it suddenly realizes that it seems that this bet is right and the dividends begin to appear.

The dividends of Xiaohongshu are not just an opportunity of the times, they are also the result of continuous creation and a product of a good ecology.

Therefore, in essence, the dividends of Xiaohongshu are the result of the resonance between the community and the good community ecology. If you want to share the dividends, you must respect users and the community and bring positive value to Xiaohongshu's users and community.

This is why I don’t encourage people to do no-source e-commerce. I don’t think this is a short-term bonus, this bonus may be measured in years. If you want the bonus results, you have to prosper with the community.

The above is the trading concept that every trader who wants to get results on Xiaohongshu must have.

1. How to participate in the bonus?

Xiaohongshu is already "10 years old", and its content ecosystem has entered a saturation period, but its e-commerce ecosystem is still in its infancy, lacking products and sales notes. Therefore, the first step to participate in the bonus is to contribute good products and good sales notes.

What kind of products are considered good products on Xiaohongshu?

It is definitely not a product that competes on low price and cost-effectiveness. This is not the mainstream product that Xiaohongshu wants, because there is no need to compete with Douyin in this dimension.

I think there are two dimensions. The first dimension is [novelty] , which includes innovative non-standard products , whether it is product packaging, product form, or product efficacy.

The second dimension is [good things for life] , which are niche and easy-to-use standard products that are not easily found on the market. They are not mainstream standard products, are relatively niche, but have good effects.

What kind of sales notes are considered good notes?

Without discussing the technical level, but only the core essence, I think there is only one thing: share the good things of life sincerely , and don’t promote products just for the sake of promoting products. Xiaohongshu users have been encouraged to share products for many years, and they have long been able to distinguish between commercial promotion and sincere sharing.

Therefore, for experts, don’t try too hard. Sincere product selection and sincere creative notes are the foundation, and operational skills are just icing on the cake.

2. How to achieve high investment and production?

Good products + good product notes + well-built optimization plan = high investment and production

It’s that simple, there aren’t that many secrets. If the barriers to entry are very high, then it’s definitely not a bonus. It’s just that experienced teams will get the bonus first.

Author: Vic

Source: Vic's Marketing Thinking