What is the reason for the low traffic of eBay stores? What are the factors that affect it?

Nowadays, cross-border e-commerce is actually a way of starting a business that many friends prefer. Although it is difficult to start a cross-border e-commerce platform at the beginning, once it is established, the profit is very high. What is the reason for the low traffic of eBay stores?

What is the reason for the low traffic of eBay stores?

1. System problems:

Communicate with your peers first to see if the system statistics are abnormal. This situation often happens. In fact, many times when traffic suddenly drops, it may not be a problem with the system, but a problem with the system. Communicate with other peers first to avoid hastily adjusting and modifying, which may cause problems.

2. Industry market:

First check the industry overall to see if this is the case for the industry as a whole, or if this problem only occurs in your store.

3. Product flow:

When the above two reasons are ruled out, first go to the backend to analyze whether the traffic of a single main product has declined or the traffic of all products in the store has declined simultaneously. If the traffic of only a main product has declined significantly, but there is no major change in other products, then this product will be analyzed specifically.

4. Traffic channels:

Merchants can first check whether there is a problem with reviews or inventory. If there is no problem with either, continue to split each traffic entrance of this product to see which entrance has a decrease in traffic. If the traffic of a single entrance has dropped sharply, and the traffic of other entrances has not changed much, it means that the problem has been found, and then the problem can be quickly remedied. If the search traffic entrance has dropped the most, then the merchant must check whether there is a strong competitor that has squeezed the product's position.

If eBay merchants find that the traffic in their store has decreased, it is recommended to analyze the reasons for the decrease in traffic according to the above content. After finding the reasons, they can make appropriate adjustments and optimizations based on the data in the store.

Recommended reading:

What does eBay store fees include? Introduction to eBay store fees

What is the registration threshold for eBay? What are the advantages of registering for eBay?

How long is the review period for an eBay store? How to open a store?