How does Amazon set prices? What if there is no order?

The importance of product selection for a platform operation is self-evident. Furthermore, product price is also of utmost importance. Only when the pricing is reasonable enough can it better attract traffic, thereby increasing the conversion rate and facilitating transactions. Merchants want to know the pricing situation, so how does Amazon set prices?

How does Amazon set prices?

The importance of product selection for a platform operation is self-evident. Furthermore, product price is also of utmost importance. Only when the pricing is reasonable enough can it better attract traffic, thereby increasing the conversion rate and facilitating transactions.

When pricing products, many sellers usually use the prices of their competitors to determine the prices of their products. However, this pricing method is actually a misunderstanding for sellers to run their stores. Different stores have different profit models, and the corresponding pricing methods will also be different. Copying the pricing methods of other stores on the platform is often not suitable for your own products.

Commissions are charged to the platform for selling products on any platform, including Amazon. Amazon commissions are the most controllable factor, and different commissions are charged according to different categories. The normal commission range is 8%-17%.

Product + Packaging Material Cost Product costs will vary depending on whether the seller is a distributor or a factory. If the seller is a distributor, the product costs mainly include procurement costs and domestic logistics costs; the product costs of factory sellers mainly include raw materials, R&D, production, labor, etc. In addition, the packaging cost of the product should also be calculated.

What if no order is issued?

1. Advertisement optimization. Although the traffic within the platform has been greatly reduced, you cannot stop placing ads, and you need to spend time optimizing and analyzing ad reports. If the ad report shows that all keyword exposures are very low, sellers need to increase their bids.

2. At this time, you can choose to brush the core keywords, that is, let consumers put this word into the premise search box to search, and click to buy after finding your ad. This can improve the ranking of this word and gain greater exposure.

3. Participate in flash sales. If the product inventory is very large and it is a highly seasonal product, it is recommended that sellers choose flash sales to obtain more effective comments and feedback; the increase in sales will help improve rankings, although it is short-term.

First of all, you need to know that only when you have orders, the Amazon platform will give you more product exposure and continuous orders. In addition, to solve the problem of few reviews, you can slowly accumulate reviews by improving product quality, and then register the trademark after the sales volume is stable.