How to attract traffic on Lazada? What do you need to know?

After Lazada's platform was established, the competition among merchants was also very fierce. Therefore, many times, everyone needs to attract customers through traffic-generating products. So how to do a good job of attracting customers? This is also the most critical step after opening a store. So what should merchants do? Let's talk about it below.

1. La hit drainage model

1. Reasonable tiered pricing, timely adjustment of prices according to market conditions;

2. Use existing promotional tools such as coupons, multiple discounts, free shipping and other combination promotions, send feeds, CEMs, actively participate in platform activities, increase exposure, increase unit prices and conversion rates, etc.;

3. Optimize icon details to attract buyers to click. Complete and detailed product information is the key to converting into orders;

4. Powerful and timely customer service is the most effective way to approach buyers, recommending related products and discounts for cross-selling;

Finally, keyword setting is very important for traffic generation. Because when customers buy products on the platform, they enter the store by searching for words related to the product. If the words set by the seller are very different from the words entered by the buyer, then sorry, it is impossible to search for the product and enter the store. Therefore, it is particularly important to set good keywords.

2. What do you need to know?

First of all, the keywords should contain the words of the product, use fewer adjectives and modifiers, and use more relevant words. For example, if you want to say "gloves", you can think about whether there are other ways to say it. When setting it, you can replace the word in the word with "mitten". In this way, you can set more real and valuable words.

Secondly, it is important to note that the product words must accurately describe the attributes and categories, so that users can find accurate and corresponding products through word searches.

In addition, the most important thing is to name the product accurately. You can search and summarize the latest hot words on the LA platform or other platforms, and add them to the product name reasonably. In addition, the product name should preferably reflect the brand, characteristics and materials of the product, so as to increase the weight of being searched by buyers.

At the same time, be careful not to repeat or overlap words. For example, if you already have "red" in your name, don't write "red" in the search term. This will not increase the chances of your product being searched, and will appear redundant.

Finally, don’t forget that location is also important. You can insert it in the store promotion area, etc. Try to change the word settings at the corresponding time, and through comparison, select the most suitable word for the product.

What Lazada needs to do to attract traffic is to first set reasonable prices, and secondly, make good use of various promotional tools, optimize product information, provide strong customer service, and finally, make sure the word settings are in line with the product, because most users enter the interface through words.