How to check product rankings on Amazon? How to improve rankings on Amazon?

Nowadays, there are more and more merchants opening stores on Amazon. For Amazon merchants, they must pay attention to the operation of their own stores. For example, the ranking of products can reflect the operation of the goods. So how do Amazon check the ranking of products?

How to check product rankings on Amazon?

The specific method for checking Amazon product rankings is:

1. Log in to Amazon’s US official website first, select any product you are interested in, select the product, and go to the product page.

2. Then scroll down to find the "Product Details" page of the product, and you can see the "Amazon Best Sellers Rank" column.

3. This column can view Amazon's best-selling rankings.

How to improve Amazon rankings?

1) Main image

The importance of the main picture is self-evident. The main picture is an important window for consumers to be attracted by us first. If they are not attracted by the main picture, the rest of the conversion will be out of the question. Therefore, the optimization of the main picture is of utmost importance.

2) Questions and Answers (Q&A)

Amazon QA is a question-and-answer section on the Amazon product detail page, where consumers ask questions and sellers respond to them. Q&A optimization should not be ignored. This section can better complete your product and provide buyers with more purchase assistance. The number of QA questions will not have much impact on the ranking of the link, but the quality of QA will directly affect the seller's order.

3) Buyer Reviews

High-quality reviews do have a high weight in Amazon's A9 algorithm, and doing everything possible to obtain reviews has become an indispensable part of sellers' daily operations. Guantong Distribution Platform would like to remind all sellers that reviews can only be requested, and cannot be directly requested from buyers! The number of reviews and ratings also affect the conversion rate to a certain extent, because sellers will basically check out the reviews before deciding whether to buy. The psychological effect of buyers.

4) Sales volume

Although the weight of product sales is decreasing, sales is still an important factor affecting rankings. Product sales directly affect conversion rate. The higher the sales, the higher the ranking. If you have friends abroad, you might as well try to get them to buy your products. If you do everything you can to increase sales, product rankings will still improve.

5) Quality and price

Quality is the guarantee, price is the key. It is not the case that the lower the price, the higher the conversion rate. A hot item must match the value and price of the product or be a great value for money.

6) Edit product listing

The product title should be concise, and the precise keywords related to the product should be placed in the title. Generally, the keywords with high weight should be written from left to right in sequence. Do not use commas "," between keywords, just use spaces. When writing these 5 contents, try to reflect the selling points of the product, model size, function, product characteristics and advantages, use, and after-sales guarantee. It would be best if you can combine pictures and texts. When writing the listing, you should also highlight the characteristics and uniqueness of the product. The use of the product should be written in accordance with the picture to avoid inconsistency between the product and the description, which leads to constant bad reviews.

After reading the above introduction, Amazon merchants should know how to check the ranking of products. In short, the higher the Amazon product ranking, the better, because the higher the product ranking, the higher the exposure rate. The sales volume will definitely be higher.

Recommended reading:

What qualifications are needed to open a store on Amazon Europe?

What does the registration information for Amazon Europe include?

Which countries does Amazon Europe have a presence in? Is it easy to do business?