What skills are necessary to operate on Amazon? What abilities are required?

After we open a store on Amazon, there are still many things we need to do, such as operating and promoting the Amazon store. These are the most basic operations. Amazon merchants can learn about what skills must be mastered for Amazon operations?

First, language skills must be strong

If you are running a Japanese site, the operator must be able to speak Japanese; if you are running an American site, the operator must be proficient in English.

Of course, some company bosses neither understand English nor Japanese. Not knowing foreign languages ​​will not affect your entrepreneurship in the field of cross-border e-commerce, but employees at the specific operational level must know foreign languages, otherwise, many things in the operation will be unclear.

Second, you must have good character

Let me give you an example. One of our incubators used to sell Bluetooth headsets. Because he didn’t know how to operate, he hired a so-called senior operator with a monthly salary of 20K. After the team was officially up and running, the operator said that the competition in the Bluetooth headset market was fierce, so we had to do a review before launching our new product. So, a lot of reviews were posted.

Afterwards, the operation said that because of the fierce competition in the Bluetooth headset market, we needed to attract traffic from outside the site, so we participated in a series of activities such as off-site flash sales. After all these operations, did the sales increase? It did, but most of the products were given away for free.

Afterwards, the operation said that due to the fierce competition in the Bluetooth headset market, we should launch advertising aggressively, and then launched advertising with a very high budget.

Because we were fighting in a highly competitive category, we were attacked by competitors, and the product quality was not completely controllable, so we quickly received negative reviews. What should we do if we receive negative reviews? The operator said that we need to make up 10 positive reviews to dilute one negative review.

Following this pattern, one year later, this student lost more than 1 million yuan.

The operator in the story used his own computer to work and did not tell the boss any details of his operations. He also asked the boss to pay commissions based on sales. For more than a year, the boss was losing money, but the operator was still getting commissions.

And when the boss decided not to ** or stop the review, the operation team instantly changed their attitude and said, "If you don't do **, you will have to find those off-site activities by yourself in the future."

Although there is no evidence, after a little thought, I feel that the operator's behavior is abnormal. He obviously has character problems, is greedy, disregards the interests of the company, and has dug many holes for the company.

Third, the operation must be able to endure hardships

There are various situations that may occur during the operation of an Amazon store, such as encountering follow-up sales. Sometimes it may be the software in the system that reminds you, and sometimes it is during the operation that you feel that someone is following your sales. In this case, the person in charge of the operation may even need to get up in the middle of the night to check.

Fourth, operations require the ability to withstand pressure

Whether it is to achieve performance or to achieve the team's performance goals, operations must be able to withstand the pressure of the process.

I had an operator in my team before, and the account she was in charge of had problems during the spiral creation process. After the new product was launched, we created it at a low price of 3.99, and as a result, 270 orders were placed in one day. The next morning, the listing had become the best seller, but the listing had no reviews, and the inventory was immediately out of stock;

In this situation, as operations became tense, we raised the price from 3.99 to 13.99. As a result, after this operation, Amazon determined that we manipulated sales and removed the sales privileges of our account.

After reading the above content, you should know what skills you must master for Amazon operations. In fact, Amazon operations and promotions all require skills. After mastering these skills, it will be of great help for later operations.

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