Is it necessary to pay a deposit for Shopee activities? Detailed analysis

Most e-commerce platforms require merchants to pay a deposit before they can open a store. Of course, some platforms do not require payment, but some functions will not be available. Is it necessary to pay a deposit for Shopee activities?

First, let's analyze the difference before and after the deposit. The platform used to have activities as before, but there was no need to pay the deposit. So a problem arose, that is, a large number of sellers came in to grab the event venue and sign up, and they thought that there was no loss in such activities, so such activities would be reduced.

Under the circumstance that the platform reform requires a deposit, some sellers will inevitably be dissuaded, and these sellers will give in. Moreover, in the case of deductions under the deposit, a group of sellers will also be screened out. What kind of sellers are they? For example, if a seller reports a 9-peso flash sale, the platform will require him to ship the goods within one to two days, so he dare not report the event casually, because he has to place hundreds of orders a day or even more.

Maybe there is a situation where a large amount of his goods cannot be shipped out. If they cannot be shipped out, they will be cancelled. Cancellation will result in deductions, so most orders will be deducted, and his deposit will be deducted soon. But flash sales are not a loss. On the contrary, the traffic it brings us far exceeds our expectations. A flash sale can bring nearly a thousand traffic to the store, and flash sales can not only drive related sales, but also increase the traffic of orders, which is more than we imagined!

The deposit is actually just a constraint on the responsibilities of both parties. If the merchant wants to withdraw from the platform unscathed, the deposit can still be returned. However, for merchants who are still on the sidelines, the deposit rules may affect their decision. Whether to leave or stay depends on what kind of preferential conditions the platform can offer.

Here Shopee is more restricting merchants, and the support for new merchants is not very obvious. Moreover, Shopee is still limiting the number of goods that merchants can put on the shelves, which is very unfriendly to some retail companies. Brands like Yiwu Small Commodities must be merchants with a large number of goods as their advantage, but limiting the number of shelves will put merchants in a dilemma. Many products need to increase traffic and go abroad, so how to make a choice is a problem.

In general, it is necessary to pay a deposit for Shopee activities. Paying a deposit is also to better restrain sellers and protect the rights and interests of consumers.