How does shein create a hit product? What are the techniques for creating a hit product?

In today's era, the fashion industry is highly competitive, and various brands are scrambling to launch new products. However, in this highly competitive market, shein, as a cross-border e-commerce platform, has successfully created many popular products. So, how did shein do it?

Keep up with fashion trends:

Shein closely follows fashion trends and captures market demands in a timely manner. They collaborate with designers and fashion schools to continuously launch new styles and uniquely designed products to meet consumers' pursuit of fashion. At the same time, Shein also obtains user feedback through channels such as social media to understand their preferences and needs, so as to better adjust the product line.

Provide diverse choices:

Shein offers a wide variety of merchandise, including clothing, shoes, accessories, etc. They not only offer classic styles, but also launch new products with many fashionable elements. Whether it is simple style or retro style, whether it is street fashion or formal occasions, Shein can meet the needs of different consumers.

Fast production and logistics:

Shein uses a fast-response supply chain system that can quickly transform the latest fashion styles into actual goods. They have established close cooperative relationships with many factories and suppliers to ensure that products are available in the shortest time. In addition, Shein also cooperates with major logistics companies to provide fast and reliable global delivery services, allowing consumers to receive their purchased goods quickly.

Marketing and publicity strategies:

Shein is good at using social media platforms for marketing and promotion. They cooperate with some fashion bloggers and Internet celebrities to promote their products through fashion shows, fashion weekly and other activities. In addition, Shein has signed many celebrity endorsements to increase brand exposure and held some promotional activities such as limited-time discounts and buy one get one free to attract consumers to buy.

Customer experience and after-sales service:

Shein focuses on customer experience and after-sales service. They provide a convenient and fast online shopping experience, the website interface is simple and clear, and the shopping process is simple and smooth. In addition, Shein also provides a flexible return and exchange policy to guarantee consumers' shopping rights. They also provide timely customer service through channels such as online chat and email to answer consumers' questions and problems.

Shein has successfully created many popular products and achieved great success in the cross-border e-commerce industry by keeping up with fashion trends, providing diverse choices, fast production and logistics, marketing and promotion strategies, customer experience and after-sales service.

Recommended reading:

How can Amazon sellers avoid being copied by others? What are the Amazon anti-copycat techniques?

What are the most exported products by cross-border e-commerce? How do cross-border e-commerce companies choose categories?

Who is Amazon's biggest enemy in cross-border e-commerce? What are its advantages?