Is cross-border e-commerce easy to do in 2022? How to promote cross-border e-commerce?

There are actually quite a lot of merchants engaged in cross-border e-commerce now, so the competition is very fierce, and there are also many cross-border e-commerce platforms. Now it is 2022, so is cross-border e-commerce still easy to do? I will give you a relevant introduction in the following content.

Is cross-border e-commerce easy to do in 2022?

1. If a cross-border e-commerce company wants to do foreign trade, it must first open a store. After opening a store, novice sellers need to choose products with high sales in foreign trade, as well as products with excellent quality and channels, so that there will be no worries. We can use the AMZTTracker tool provided by cross-border e-commerce to manage the store. By using the AMZTTracker tool, we can also check the conversion rate of product keywords and various business indicators in a timely manner.

2. In addition, we can also apply other marketing methods to the operation of cross-border stores, such as website SEO optimization, product image optimization, title, detailed description, etc., which are all related to product optimization.

How to promote cross-border e-commerce?

1. Through social media, you can find it on Facebook, Twitter, and other channels. These social platforms are basically open, so for most sellers, there is no threshold to operate. You can attract buyers in some interesting ways.

2. EDM email promotion. As long as you register a cross-border e-commerce buyer account, you can see various push emails from Amazon, such as Deal, Giveway, etc.

3. Advertisements on commercial websites, get your own traffic in places where traffic is concentrated. Coupon and deal sites are popular promotion channels for most sellers. Especially the deal site, because the promotion effect is obvious and the cycle is short; although the coupon site has little influence, the coupon site with good brands is not bad.

4. Search engines: Search engines are a huge source of traffic for off-site promotion of Pants e-commerce. Common search engines include Google paid search ads and some local search engines.

How to place keywords in cross-border e-commerce?

1. Your ad ranking depends not only on the seller's offer, but also on the seller's offer and your account performance. Therefore, in Amazon's manual advertising, sellers must not only optimize their keyword bids, but also look at how to improve the conversion rate of this keyword ad. The higher the conversion rate, the more orders will be traded.

2. Set the keywords, exposure, and source priority in the delivery, and these keywords will be directly imported into the manual ads. When users search using the keywords you set, your listing may be displayed on the "Search Results" page.

If you want to do cross-border e-commerce well, it is not an easy task. Merchants must first choose a suitable platform, and then they need to master some skills in cross-border e-commerce operations. I hope the above content will be helpful to everyone.

Recommended reading:

What are the advantages of opening a cross-border e-commerce store on Amazon? Is it worth choosing?

How long does it take to withdraw cash from cross-border e-commerce? How many days will it take to reach the account at the earliest?

What is the general conversion rate of cross-border e-commerce? What is conversion rate?