Do I need an external network to run an independent website? How can I run an independent website well?

In order to get more orders and traffic for their products, many merchants have begun to choose to build independent sites. However, to build an independent site, you need to establish a website and do various things well, otherwise it will be difficult to operate. Does building an independent site require an external network? Next, we will explain this aspect to you.

An independent website requires an external network, and it cannot be accessed without an external network.

How to operate an independent website?

1. Choose the right product

The selection of products for independent sites should focus on two aspects: first, the control of product quality. In addition, sellers should also pay more attention to vertical categories.

“Third-party platforms are already mature products, and the cost of selling them on the platforms must be lower than on independent sites. Therefore, independent sites need to take an unconventional approach in product selection, starting with vertical categories and becoming high-quality e-commerce.

For example, customized products, such as body shapers and glasses, are all customized products. Although these products are also sold on the platform, independent station sellers can go deeper into the supply chain, control the quality of the products, continuously optimize the products, and ultimately form a brand effect. "

2. Website page settings

After entering the website, customers tend to click to enter the product page. There is a very important section on the product page, which is the review section. If you find that the latest review of the product on the website is 3 months ago or longer, most people may give up buying it. This is a very detailed point, but it is also this point that determines the transaction rate of the product. Therefore, it is recommended that you keep the update frequency of one to two weeks.

3. Traffic marketing

We can promote independent websites by placing advertisements. Regarding advertising, you can start with Facebook and Google and study their advertising formats in depth. There are many techniques for placing advertisements, and it is not simply about investing money to get results. Therefore, I hope everyone can have someone special to study. In terms of social media, many customers think that they just need to apply for a homepage on Facebook or Instagram to place advertisements, but in fact, sellers can deposit all fans on the homepage. Through planning, combine the homepage with marketing, let your brand have more publicity, and let your fans have more interactions on these homepages.

Of course, you must also pay attention to service when building an independent website. Now buyers pay much attention to after-sales experience. If these are not done well, then all the previous work will be in vain. Only by doing the small details well can you get more orders and visits!