Where is the Lazada store name? Lazada store naming strategy sharing

Lazada is also a cross-border e-commerce platform. After we open a store on Lazada, there are many things we need to do, such as choosing a store name. So where is the Lazada store name? The following content will give you a relevant introduction.

Where is the lazada store name?

If a store wants to survive for a long time and build a brand, it needs at least a logo, just like when you design an avatar for your QQ. If you want others to remember you, you cannot use the default penguin (although it looks good).

The store logo should not only be placed on the store header, but also on the main picture of the product to increase customer adaptability.

Store banners are generally used to display event promotions, such as Christmas, New Year Festival, etc. The content includes the event theme, promotional discounts, main products of the event, etc. The main products are sometimes displayed in a carousel banner. The Lazada platform carousel banner can display up to 6 pictures.

If a merchant wants to change the name of a Lazada store, they need to create a work order on the platform, and the platform can only make the change after verifying the relevant information. The following information needs to be provided:

Original store name;

New store name;

Business license of the store;

A complete screenshot of the seller's account information, store business information, and warehouse address information to prove the identity of the person submitting the work order.

Lazada store naming strategy sharing:

1. Name your store from the perspective of the target market

After positioning their target market in advance, shops and businesses can name them from the perspective of the target.

In the Chinese area of ​​San Francisco, there is a restaurant called "Xiangyin Pavilion", which is doing very well. Most of the customers here are Chinese. Chinese who have been living abroad for many years often feel homesick. After work, they want to meet with their fellow countrymen to relieve their homesickness, and Xiangyin Pavilion has become their best destination.

2. There are many people in China and abroad who use their own names as store names.

For example, "Wang Mazi Scissors Shop" and "JOHNDEERE" are two obvious examples.

3. Name your store from a competitive perspective

The name of a store is a silent weapon in market competition. If the name is good, it can increase your competitive advantage.

For example, "Bandianli Store" is named from the perspective of competition among "Yidianli Stores". You are called "Wumart Supermarket", and I am called "Meilimei Supermarket", which not only has good quality but also low price, which is a step further than the former.

When using this naming method, the most important thing is to recognize the naming characteristics of your competitors, and then give them a better name based on this characteristic, and then defeat your competitors.

4. Name your store from the perspective of products and services

When naming from the perspective of the product, a common method is to highlight the characteristics of the product. For example, "Mei Lian Mei Supermarket" is used to indicate the characteristics of the business, telling consumers that the products here are of good quality and low price and are trustworthy. This is more likely to win the favor of consumers in terms of consumer psychology than "Cha Chao Fa Supermarket".

5. Name your store from the perspective of the place of origin

This naming idea is usually suitable for shops that sell local specialties, or restaurants with a unique flavor.

For example, a barbecue restaurant can be named "Inner Mongolia Barbecue House" or "Xinjiang Barbecue Restaurant" to indicate that it provides customers with "authentic" products with original flavors. Another example is "Korean Restaurant" or "Japanese Restaurant", which are also named according to this idea.

When naming from the perspective of the place of origin, it should be noted that the place of origin used is preferably a well-known place of origin. If it is a little-known place, it may not play a very good role.

One thing to remember is that buyers value products. Only when they have products will they pay attention to the store. Therefore, when the store is not stable enough, don’t look at the overall store data. The product data is more important than the store.

Recommended reading:

What are the requirements for opening a store on Lazada? How much is the cost of opening a store?

How does the Lazada store opening team allocate personnel? What should I pay attention to?

Can Lazada only be opened by enterprises? Lazada registration process