Does Amazon Video have a high approval rate? What are the Amazon Video rules?

Merchants in online stores like to publish product-related videos, because this allows consumers to intuitively understand the products and increase their desire to place orders. However, the release of videos must comply with relevant rules, otherwise it will be difficult to publish successfully. Does Amazon's video review pass rate high? Next, we will explain this aspect to you.

As long as everyone can abide by the rules of Amazon Video, the review pass rate will definitely be high!

What are the Amazon Video rules?

1. Strictly abide by the relevant laws and regulations of the country where the video is produced (the People's Republic of China - Mainland, Hong Kong, Macau and Taiwan) and the country where the video is released;

2. It does not involve political, pornographic, violent or bloody content;

3. Do not use offensive and discriminatory language, background sound effects or other strongly suggestive settings, including (but not limited to): ethnic, racial, gender, disease and other minority groups;

4. The uploaded video must be related to the product associated with the video. In one video, only one product (parent) and its related sub-variants can appear;

5. Product videos cannot be used to promote your company's image. Your company's buildings, company logos, company employees, and internal/external office environments cannot appear in short videos.

6. Upload the highest quality video files in the following formats: 3GP, AAC, AVI, FLV, MOV, MP4, and MPEG-2. Please note that Amazon cannot process Apple ProRes files.

In addition, you need to upload a high-definition video thumbnail in JPEG or PNG format, with an aspect ratio of 16:9 and a recommended minimum width of 1920 px. Video aspect ratio: 16:9, resolution: 1920×1080 (preferred), 1280×720 (minimum).

7. Metadata: The video title can be up to 100 characters, and the video description can be up to 400 characters. The video type and related product ASIN are required.

8. Color profile: RGB, DPI: 300 (preferred), 72 (minimum);

Amazon video publishing is still very strict. As a merchant, you must abide by the video publishing rules and publish videos correctly to attract traffic for products and increase product conversion. Otherwise, it will be a waste of promotion opportunities for merchants if it does not comply with the regulations!