How to run Shopee well? What should be done well?

It doesn't cost a penny to join Shopee. For merchants who have just opened a store on Shopee, there is no commission for the first three months, which means that you don't have to spend any money in the first three months. So how do you do Shopee well?

What things need to be done?

1. Do a good job in store positioning

No matter which store you are preparing to operate, there will be certain main business areas, such as: the main product types, the main consumer groups and markets of the store, the unique features of the store, etc. If you want to do a good job of refined operation, you must first do a good job of store positioning. When the store is positioned well, the store operation can get a good direction.

2. New Arrivals

(1) Keep updating new models every day;

(2) Provide the styles that customers need (pay attention to the flow of new styles);

(3) Try to have as many styles as possible;

(4) The title and detailed description should be well written, and the price should be as low as possible;

(5) Find a few with more potential, with more views, more snacks, and often pin them to the top;

(6) Pay attention to activities and sign up for any activities. If conditions permit, products participating in the activities can be sold at a loss to attract traffic.

3. Store decoration optimization

(1) Avatars and pictures are required, and the store style should be consistent and the content should be relevant;

(2) Store announcements should be written as close to local terms as possible;

4. Product keyword optimization

Like Taobao, keywords are the most direct part displayed when buyers search for related products, and high-popularity search terms can attract the attention of sellers; the higher the weight of the keyword, the higher the exposure of the corresponding product will naturally be, the more customers will be attracted, the more traffic the store will get, and the conversion rate can be improved; and products with good tags will be pushed to consumers first.

5. Refined product selection

It is reported that many Shopee sellers do not ship a large number of items, but because of the large number of SKUs, they also have a large amount of inventory, which occupies a large amount of funds. However, in the process of selling, a considerable number of products cannot be sold, or even if they are sold, they do not bring profits, resulting in inventory backlogs, low capital turnover and increased costs. Therefore, for cross-border e-commerce sellers, try to choose items that are easy to ship, have low shipping costs, and can be shipped quickly, so as to reduce costs and increase overall profits through high capital turnover.

In general, if you want to do Shopee well, the first task is to select products. The second is to decorate the store and put the products on the shelves. Then select keywords and optimize keywords. The last is promotion.