Where can I find Amazon's conversion rate? How can I increase Amazon's conversion rate?

The conversion rate of a store is an important factor in the success of the store, because the ranking of products with high conversion rates will definitely not be low, so as a merchant, you need to improve the conversion rate of products. So where can you see the conversion rate of Amazon? Next, we will explain this aspect to you.

1. Log in to Seller Central and navigate to "Reports". Select "Business Reports";

2. Check sales and traffic;

3. Find Order Item Session Percentage to get the conversion rate;

4. If you want to obtain it by different products, you can select "by asin" to view the report.

How to increase Amazon conversion rate?

1. Product images

There is no doubt that human nature is to be interested in beautiful things, so no matter how the picture is optimized, it is never too much, and sometimes it is necessary to spend a lot of money to create the picture.

2. Keywords

Refer to the system's related recommendations and continuously optimize keywords to facilitate product selection and promotion matching.

3. Title

Titles should be short, sharp, and powerful. State as clearly as possible what your product is and the main benefits it will provide to customers. The best performing keywords must be strategically positioned so that the Amazon algorithm will give you a higher ranking and effectively promote your sales page. If the visiting customer does not know what your product is at first glance, it means that your optimization has failed.

4. The right price

A great way to optimize your product listings is to set competitive prices. First, compare your competitors’ prices. Now, keeping your prices lower than your competitors is not a good idea. This is due to 2 reasons:

(1) Cheap does not mean quality;

(2) Sometimes, profit is more important than conversion;

When deciding on a price, do AB testing to see what actually works. Try running a sale or offering a discount to boost sales.

5. Advertising keyword placement

It must be suitable for our products. There are many keywords, and we must choose keywords related to our products, otherwise the ads will be displayed in front of non-potential users. For these non-potential users, they have no intention of buying our products, so even if our ads are displayed in front of them, they will not choose them.

Merchants should also pay attention to the store's evaluation, especially the product reviews, because everyone will look at the number of good reviews of the store when shopping. A large number of good reviews will naturally increase the store's conversion rate! Therefore, merchants cannot ignore store reviews!