How is Shopee's Philippine site? What categories does the Philippine site offer?

Shopee currently has 8 sites open, and Taiwan and Indonesia are the largest of the 8 sites. Singapore, Malaysia and the Philippines are all English markets. How about Shopee's Philippines site?

1. Analysis of Shopee Philippines Station

1. The Philippines is the second most populous country in Southeast Asia, with a large proportion of young people, a high English literacy rate, huge potential for economic development, and a rising middle class.

2. The number of e-commerce users and spending in the Philippines continue to increase, driving the e-commerce market to continue to expand, with a compound growth rate of 36% in 15-25 years. However, in terms of mobile Internet, the Philippines' network infrastructure is slightly weak, the traffic cost is higher than the average level in Southeast Asia, and the network speed is poor. With the construction of Alibaba and Tencent in the local area in the past two years, logistics and payment are being improved step by step, and government agencies have also issued policies to focus on supporting the development of e-commerce.

What category does the Philippine site have?

1. Mobile phone accessories; Mobile phone accessories also have high sales in the Philippine market. Currently, Android phones are the main products in the Philippines. Compared with fruit phones, HW phones are cheaper, so most people in Southeast Asia will choose to buy Android phones. Then look at the sales. In addition to mobile phone accessories, Bluetooth speakers, Bluetooth headsets and other portable electronic products, the market is relatively larger for mobile phone accessories.

2. Women's clothing; The Philippines also has a tropical rainforest climate, and the weather is around 27 degrees all year round. Therefore, women in the Philippines tend to buy more dresses. It is recommended that sellers sell more beautiful dresses. In addition, the sales trend of plus-size women's clothing is also on the rise. Because many clothes sold in physical stores are relatively tight, they cannot satisfy some tall girls. In this way, the trend of plus-size women's clothing is reflected. You can learn more about this area to seize the opportunity.

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3. Female accessories: Female accessories are mainly jewelry. For example, sunglasses, headwear, watches, etc. have relatively high sales in the Philippines. You can refer to them. Of course, the products must be fashionable and beautiful, and the pictures must have the actual products. The model picture is subject to multiple options.

4. Baby products: Baby products are also one of the main categories of cross-border e-commerce sales. Compared with other products, many baby products are indispensable, so if you can grasp the preferences of Filipinos, the sales will definitely be good. In terms of style, you can choose cartoon pictures to post on the store homepage to attract customers to click and increase exposure. You should also pay attention to the seasons of Shopee Philippines to select products to avoid inventory backlogs. Of course, there is no such problem if there is no source of goods.

In general, Shopee can choose Taiwan as its first site. Once the Taiwan site has been operating to a certain level, it can be transformed into the Philippines site. In the later stage, it will be a good opportunity for us to expand overseas markets.