How often does Amazon generate organic traffic? What influences Amazon traffic?

Amazon merchants all know the importance of store traffic. Merchants need to find ways to increase the traffic and sales of their products. Generally speaking, how long does it take for Amazon to have natural traffic? In order to solve everyone's problem, the following is a relevant introduction.

How often does Amazon have organic traffic?

1. Increase organic search rankings

The traditional approach is to promote organic rankings by fake orders. In fact, it is now difficult to manipulate organic rankings by fake orders. There are too many uncertain factors involved, and Amazon is also the main target of crackdowns.

Another problem is that the natural ranking increases too quickly, which can easily alert Amazon and competitors. The recent common warning MISUSEOFBESTSELLERRANK is aimed at cracking down on the abuse of natural rankings.

2. Improve keyword rankings

First, we need to identify the core keywords of our products. For example, if we sell USB chargers, our core keyword is USB charger, so we use the Single Keyword Campaign mode to set it up. In simple terms, this mode is one product, one Campaign, one Adgroup, and one Keyword.

Then set the bid for the keyword USBcharger higher. The specific bid depends on the ad position. Make sure the ad position is in the first 5 pages. In order to save money, there is no need to set the bid very high. There is no need to compete for the homepage ad position. The homepage ad position is too expensive, especially when the product is new and there are few reviews. Non-rich sellers should choose carefully. Make sure the ad position is in the first 5 pages so that fake orders can find your ad position easily.

3. Listing quality helps stabilize rankings

As long as you put in some effort, basic elements such as listing pictures and titles can be made very sophisticated.

What affects Amazon traffic?

I believe that sellers on the Amazon platform are very familiar with Amazon's natural traffic. This article mainly introduces the display location of Amazon's natural traffic, the factors that affect it, and where to view it.

Amazon’s organic traffic is usually displayed in the search results page and in the “Browse again, Bought again” column under the ASIN page.

Organic traffic is mainly affected by the relevance of the listing description, inventory status, sales velocity and relative sales velocity, and similar factors.

The position of natural traffic is mainly determined by the order volume (ranking) of the product for the keywords. If sellers want to obtain natural rankings on the homepage, they need to invest a lot of time and early advertising to optimize the listing.

Where to view organic traffic?

The seller logs in to the backend, finds the data report above the menu at the top of the backend, and clicks business report;

There is a business report option in the menu bar of the business report workshop. Sellers click to select the sales volume and visit volume option of the sub-product detail page;

Sellers can see the number of buyer visits within a period of time, usually 30 days, and sellers can also adjust the time range themselves.

Regarding the question raised at the beginning, it has been introduced in the above content. All Amazon merchants should know how long it will take to have natural traffic. It is not an easy task for a store to do well, especially now that competition on e-commerce platforms is so fierce.

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