How long does it take for Amazon Brand Registry to be reviewed? Why was Amazon Brand Registry rejected?

There are relevant rules for entering Amazon, especially in terms of brand. If the product has no brand, it may lead to the inability to open a store. Therefore, Amazon merchants need to register the brand in advance. How long does Amazon's brand registration review take? Next, we will explain this aspect to you.

1. How long does it take for Amazon Brand Registry to be reviewed?

Generally speaking, it takes more than 10 days for Amazon stores to complete the review from application. The factors directly related to the speed of Amazon's review are the product, the accuracy and detail of the information provided, and the time spent on different application sites is also different. After completing Amazon brand registration, you will gain exposure opportunities for your brand and products, and enjoy the full range of brand tools provided by Amazon, such as:

1. Brand building

A+ pages, manage experiments, upload and manage video brand flagship stores, Vine, virtual bundled products, video ads, brand promotion, display promotion;

2. Brand analysis

Amazon brand analysis, brand dashboard Amazon Attribution;

3. Brand protection

Automatic brand protection, reporting of infringements, Transparency, Project Zero;

Why was Amazon Brand Registry rejected?

1. Check whether the information is filled in correctly

According to a large number of screening statistics from our trademark department in the cross-border trademark circle, the main reason for most of the failures in filing is that the trademark office has chosen the wrong address. For example, if the trademark office is in Japan, choose Japan instead of filling in the registration information of the Amazon store site. If the information is filled in incorrectly, it will lead to information asymmetry and the brand filing will be rejected by Amazon.

2. Check the uploaded LOGO

Check if the uploaded picture is photoshopped. If the logo in the picture is not clear enough, try taking a few more detailed pictures.

3. Check whether the submitted email address is qualified

When registering a brand, we will be asked to fill in the Company E-mail. Remember, this email address cannot be an ordinary email address. It must be a corporate email address with the brand name as the suffix.

The reasons for Amazon brand registration rejection are the above points. Of course, other reasons are not ruled out. However, merchants should not be discouraged. As long as we modify it according to Amazon's requirements, we can successfully register the brand!