What are the benefits of off-site promotion on Amazon? Are there any risks?

When opening a store on the Amazon platform, you will basically do off-site promotion, because there are not many options for on-site promotion, and there are many benefits of off-site promotion. As long as you can do a good job of off-site promotion, you don’t need to do on-site promotion. So what are the specific benefits of off-site promotion?

What are the benefits of off-site promotion on Amazon?

1. Increase conversion. Off-site traffic is a traffic conversion point. The customer base that sellers reach when promoting products off-site is the users who use the Internet. On the contrary, the customer base that can be touched by on-site traffic is limited to the platform, and the exposure is naturally lower than that of off-site traffic. Therefore, off-site traffic will drive on-site traffic and improve store conversion. This is also a mutual effect.

2. Improve the search weight and ranking. The amount of sales will affect the ranking of the list. The more sales, the higher the ranking. The conversion brought by off-site traffic is quite considerable. If you are considering cultivating the list to enter the top 100, off-site configuration is necessary, because it can expand the number of customers and attract more attention and clicks.

When customers search for products, it not only increases conversion, but also improves search ranking. The products appear on the homepage of the result page. The front of the result page means the higher the conversion of the product. This is also a positive cycle.

3. Make more comments. The number of comments collected for traffic diversion will be much higher than that without traffic diversion. This is because when implementing off-site traffic diversion, there will be preferential activities, which are usually discounts, free delivery, or buy one get one free. There are also those who use off-site promotion services to help them promote and solicit comments. The comments solicited are of high quality and come with pictures.

Are there risks?

In fact, there is no need to worry about the risks of off-site promotion. The premise of doing off-site promotion is that the on-site development has reached a certain level. The purpose of doing off-site promotion is to break the existing bottleneck. If you directly put the product link, you should consider the important factor: conversion rate.

It is an indicator that affects store authority. If there is only customer flow but no transaction, it is useless. Therefore, when attracting customers, we must also take conversion into consideration.

It is prohibited to compete with the platform, attempt to divert transactions, circumvent established processes or transfer users to other websites. Specifically, it is prohibited to use advertisements, marketing guides, prompts or encourage users to leave the website.

That’s all I have to say about the benefits of Amazon’s off-site promotion. Generally, off-site promotion requires a lot of skills, so novices must focus on on-site promotion first, and then slowly try off-site promotion after they have acquired the skills. At present, off-site promotion is definitely better than on-site promotion.

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