How to distinguish the parent and child of Amazon? What is the Amazon variation relationship?

When promoting on Amazon, many people cannot distinguish some of the variant-related terms, such as parent, child, etc. In fact, it is very simple to distinguish them, as long as you understand their definitions clearly. Let me introduce their meanings to you in detail.

How to distinguish the parent and child of Amazon?

Amazon variants include parent and child, i.e. parent ASIN and child ASIN. Child is a product with variant attributes, while parent contains all child, which can be said to be a collection of products. In many cases, the parent has no sales significance and only exists as a binding node.

The real and fake are proposed based on the sales status of the listing. In some cases, Amazon sellers need to create fake, unsalable listings to complete operations, such as locking in flash sales. In this case, the salable listing with real information becomes the real one, and the fake, unsalable listing becomes the fake one.

What are Amazon variation relationships?

A variant is a group of related products, and a clear variant relationship allows Amazon buyers to choose the appropriate product based on different variant attributes (color, size, etc.) on the listing details page. The Amazon listing variant relationship has the following three elements:

Parent product: The listing displayed in the keyword search results page is the link between child products and is a non-purchaseable entity.

Child product: Each product associated with a parent product is an instance entity of the parent product.

Variation theme: It is the relationship between the parent product and the child product, which is used to define the difference between each associated child product. The variation theme will be different depending on the category set by the seller. For example, in the "Clothing, Accessories" product category, the variation attributes of the child products are defined and differentiated based on size, color, and quantity, while in the "Pet Products" category, the child products are defined and differentiated based on attributes such as taste, smell, and quantity.

I believe everyone has already understood the difference between Amazon's parent and child bodies. Now it is very important to understand these key terms when running an Amazon store. This can help you understand the core content of Amazon's on-site promotion. In addition, Amazon also supports merchants to do off-site promotion.

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