How to operate the ozon e-commerce platform? How to do it well?

With the development of the cross-border e-commerce market, more and more platforms have begun to develop. Although some platforms have just started, their development prospects are very good. For example, the ozon e-commerce platform is a cross-border e-commerce dark horse platform. So how to operate after entering this platform?

How does the ozon e-commerce platform operate?

1. Products

Each store has its own special products. The choice of products affects the development of the store. It is generally recommended to choose products with potential markets, that is, products with a large customer base. The quality, brand and packaging of the products are also points we need to pay attention to.

2. Pictures

Pictures are the face of a store. Small pictures highlight the quality. The truth is revealed in small details. Generally, the pictures on domestic Taobao are beautiful, while cross-border platforms require pictures to be authentic. Therefore, when making the details page, you need to be more careful in describing the product to show the buyer's expectations.

3. Cross-border e-commerce store title

If the title is good, there will be no worries about the search volume. The title is the cultural responsibility of the store, and the title shows the characteristics and functions of the product to customers. At this time, we are required to accurately locate the keywords of the product. The key point to pay attention to is whether the keywords are high-traffic, high-conversion, and high-order keywords. To determine whether they are these keywords, we can refer to the big data of the platform and do data analysis ourselves to select appropriate keywords for the product.

4. Shop prices

Generally speaking, the price of a store must be determined by market data analysis and integration of market prices. The price is generally set at a medium to high level. Cross-border platforms are not like domestic Taobao. Low-price strategies are not advisable, and low prices do not necessarily mean high sales. When setting prices, you can refer to the prices of your peers to set a price that suits your products. Although price affects the growth of sales, product quality and after-sales service also need to be done well.

5. Platform Rules

In the process of store operation, there will be many issues related to platform rules. We must be familiar with and able to apply platform rules flexibly. When you learn and are good at using the rules, you are halfway to success.

6. Store Advertising

Advertisements generally involve the issue of traffic generation. Only when the advertisements are well done can the store have exposure, click-through rate and conversion rate. There are two types of advertisements: on-site and off-site. On-site, you can make full use of window recommendations to increase exposure, or use PPC payment methods to advertise. Off-site, you can find some famous websites to place advertisements. Stores can also actively participate in some platform activities to increase exposure.

VII. Reputation

The reputation of a store is the foundation of a store. Of course, this is obviously not something that can be achieved in a short period of time. It requires years of accumulation. That is why there are new stores and old stores. Reputation is crucial for merchants. Reputation is an intangible wealth, but reputation is also fragile. If you are not careful, you may fail. Therefore, don't take shortcuts for the sake of sales and miss the infinite opportunities in the future.

The ozon e-commerce platform mainly focuses on the Russian market, so some people don’t know much about this platform. Even if they join the platform, they don’t know how to operate it. At this time, they need to understand the Russian market and the relevant policies of this platform.

Recommended reading:

What are the scams for entering Ozon? Can OZON store accounts be purchased?

How to join the ozon e-commerce platform? Is the ozon platform easy to operate?

How is the ozon platform? What are the benefits?