Where is the Amazon Outlet Sale? What does it mean?

In order to help Amazon sellers deal with inventory backlogs and clear inventory during seasonal changes, Amazon officially launched the Amazon Outlets limited-time promotion, which can effectively help alleviate inventory pressure. Do you know where the Amazon Outlets promotion is?

Where are the Amazon Outlet sales?

Amazon Outlets is a promotional channel for exposure and traffic generation, and is a good helper for cross-border e-commerce sellers. Currently, Amazon has outlet entrances on both the computer and mobile terminals, which gathers huge traffic and effectively helps sellers increase sales and optimize inventory!

Computer entrance: Outlets limited time promotion page (www.amazon.com/outlet)

What does it mean?

Amazon Outlet Limited Time Promotion is a promotional channel for buyers to clear stocks and deal with overstocked products, aiming to help Amazon FBA sellers solve the problem of overstocked products. Products participating in the Outlet Limited Time Promotion will provide buyers with a discount of at least 20% (80% off). Currently, this channel has covered buyers on almost all Amazon sites.

How to participate in the outlet limited time promotion?

The limited-time promotion at Amazon Outlets is currently invitation-only and does not accept voluntary applications. To join Amazon Outlets, sellers must be in the Professional Selling Program and have an overall buyer rating of at least 3.5 stars.

① Select [Inventory] - [Inventory Planning] from the drop-down menu at the top of the seller platform to enter the inventory control panel, and check in the notification bar whether there are any products invited to join the outlet limited-time promotion.

② In the pop-up window, enter your price. Your price must not be higher than the default maximum price. Click Create Outlet Limited Time Sale to create a limited time sale for your product.

③ After submitting your application, Amazon will review your application in a timely manner. Once the review is passed, Amazon will notify you of the successful application via email. After that, you can modify the price online.

If you want to process your FBA inventory as soon as possible through the outlet limited-time promotion, sellers should pay attention to whether they have received an invitation. Invitation emails will be sent to qualified sellers every 1-2 weeks. I hope the above content can solve your problems.

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