Which African cross-border e-commerce platform is better? How to choose?

Now many domestic e-commerce merchants are very optimistic about the e-commerce market in Africa. So if you want to do cross-border e-commerce in Africa, you need to choose the corresponding platform first. At present, there are actually quite a lot of cross-border e-commerce platforms in the African market. Let’s take a look at which platform is better.

Which African cross-border e-commerce platform is better?

1. Jumia

Jumia, an African e-commerce giant, has multiple online vertical operating platforms and provides services in 14 African countries, including online food delivery service Jumia Food, travel ticket booking service Jumia Flights, advertising classified website Jumia Deals, etc., as well as e-commerce logistics infrastructure service Jumia Services consisting of payment system Jumia Pay and delivery service. Jumia has sites in Nigeria, Morocco, Egypt, Kenya, Pakistan, Cote d'Ivoire, etc. Each site operates separately, has an independent front and back end, and sells in local currency.

Jumia official website: https://www.jumia.com.ng/

2.Kilimall

Kilimall was founded in Nairobi, Kenya in July 2014. It is a large e-commerce platform established by former Huawei employees in Kenya. It has also opened sites in Nigeria and Uganda. The customer base is small B-end wholesale sellers and C-end consumers. Both local sellers and Chinese sellers can settle in. Kilimall is committed to operating in Africa. It is a one-stop international online transaction service platform that integrates multi-national orders, transactions, payments, and delivery functions.

Kilimall official website address: https://www.kilimall.co.ke/

3. Kong

Konga.com is a Nigerian e-commerce company founded in July 2012 and headquartered in Gbagada, Lagos State. Konga offers a third-party online marketplace, as well as first-party direct retail across a variety of categories, including consumer electronics, fashion, home appliances, books, children's products, healthcare and personal care products.

Konga official website address: https://www.konga.com/

4.Mall for Africa

MallforAfrica was founded in Nigeria in 2011. It mainly sells European and American products such as fashion shoes and brand watches, including international brands such as Net-A-Porter, Armani, and Topman. The Mall for Africa platform provides African consumers with the opportunity to purchase goods directly from international online retailers, allowing its users to directly access hundreds of e-commerce retailers in the United States and the United Kingdom, as well as a product portfolio of more than 8.5 billion items.

Mall for Africa official website address: http://www.mallforafrica.com/

I have listed the mainstream cross-border e-commerce platforms in Africa. Different platforms have different corresponding markets, and the entry conditions of these platforms are also different, so everyone should choose according to their own situation. As long as it is a mainstream platform, it is more reliable.

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