What does independent station operation involve? What needs to be done?

In the cross-border e-commerce industry, there is an independent station model, that is, merchants build a shopping mall by themselves, and then do a good job of attracting traffic to the store. The advantage of this independent station model is that it is very free and the market is also very large. So what is the work content of operating on an independent station?

What is the work content of independent station operation ?

Independent station operation mainly involves two steps: station building and traffic promotion:

First, build a website. Sellers can use website building tools from SaaS service providers such as Shoplus to build a website. Sellers do not need any programming knowledge and can complete the website building within 10 minutes.

Second, if the seller has a store on platforms such as Amazon and Shopify, he can directly use the migration function to quickly synchronize products, orders, comments, customer information, etc., saving more labor costs.

Only by binding the payment system can users complete the purchase. Currently, PayPal and credit cards are the standard payment methods for independent websites. At the same time, it is best to choose a website building tool with PCI certification. PCI is currently the most stringent and highest-level financial institution security certification standard in the world.

Different independent station platforms have their own differentiated advantages. How to evaluate the value of independent stations has become an important factor affecting sellers' choice of independent station platforms. Based on the value that independent station platforms provide to sellers, they can be evaluated from four dimensions: price, product, service, and ecology.

Second, operation and promotion. At present, the main ways to attract traffic to independent sites are celebrity word-of-mouth marketing, social media marketing, advertising, and EDM push.

Influencer marketing has strong fan stickiness and high repurchase rate, and is a marketing method chosen by many brands. Appropriate bloggers are selected based on marketing budget and influencer level. After confirmation through email communication, samples are sent to bloggers for trial wearing. Bloggers then take photos of their outfits based on their own fan base.

Social media generally refers to marketing methods on social platforms such as Facebook, Twitter, and Instagram. Use specific products to arouse fan discussion and interaction, increase account fan activity; use seasonal products to attract user attention, and combine promotional information to attract user conversions.

The operation of an independent website is nothing more than these two steps. If you really want to build an independent website, hurry up and don’t miss this blue ocean market and regret it later.

There are still many things to do in operating a cross-border e-commerce store on an independent site, and since many operations are relatively professional, the salary required is also relatively high. In addition, commissions may also be required, so if you do a good job in operations, the salary will be very considerable.

Recommended reading:

What are the conditions for joining Shopify? What is the process?

How to cancel a Shopify account? Steps

Does Shopify still have boutique and general merchandise? How to operate?