How to select products on Amazon? Tips for Amazon sellers to select products

There is a saying about Amazon product selection that "70% depends on product selection and 30% depends on operations." Whether a product sells well or not depends largely on whether there is a market and consumer group for the product.

If you don’t choose the right products, it will be difficult to get the same sales conversion even if you have a good operation. If you choose the right products and maintain a stable operation, you can get some small profits even in a fiercely competitive market. This shows that product selection is very important for sellers.

How do novice sellers choose the right product category?

For most novice sellers, they generally select blue ocean products with low competition and large profit margins by analyzing target categories, existing product operation data, category screening, social media, store duplication, etc.

Simply put, it is to select products by "copying" existing products that are selling well. Here are some basic principles to pay attention to:

1. It is best to choose products that are in urgent need at the moment;

2. The product has a moderate degree of competition, with low supply and high demand;

3. The profit margin of the product should not be too low, preferably between 30% and 50%;

4. The average order value of the product should not be too low, and should not be less than 10 US dollars;

5. Do not "copy" products that pose a risk of infringement;

6. Seasonal product selection requires caution;

7. Stay away from sensitive goods and control risks;

How should mature Amazon sellers choose products?

1. Carry out micro-innovation product selection, that is, "differentiated product selection". By investigating the negative and neutral user reviews of competing products, summarize the problems and shortcomings of the specific category of products, find solutions, and finally create better products. Usually, it only involves minor repairs in product color, matching, pictures, gifts, etc.

2. Conduct product research and development. Through their own development and design personnel, they develop products that are not currently available on the market. These can be completely new products or products that meet certain specific needs. This product selection method is generally only available to the top companies on Amazon that have the strength and resources to do so.

In conclusion, any operation method, whether advanced or low-level, ultimately depends on the product itself. No matter how good a product is, once its life cycle is over, it will only gather dust in the Amazon FBA warehouse. Only by constantly maintaining differentiation and pursuing innovation and progress can products remain invincible in the increasingly fierce Amazon market.