What is the impact of Amazon's lower buy box win rate? What are the factors?

Merchants who open stores on Amazon are actually very concerned about their shopping carts. When you first open a store on Amazon, you actually don’t have a shopping cart. You only get shopping carts later. So what impact does a lower Amazon shopping cart winning rate have?

What is the impact of lower Amazon buy box win rates?

1. Market demand

We often say that equally good products need to meet market demand. This is easy to understand. If no one needs the products produced, then naturally no consumers will buy them. So why can't the products suddenly meet market demand? This may be because:

1. Products have obvious off-seasons, such as seasonal products and holiday products. When a product enters the off-season, sales will drop significantly. Therefore, when sellers find that their product orders are continuing to decline, they need to check whether the product is in the off-season.

2. The product has strong competitors in the market, and products that meet demand will quickly attract competitors. However, when their products are surpassed by competitors in terms of function or have an advantage in price, your product sales will be snatched away. To this end, sellers can go to the front desk to check the relevant competitive products of their products.

2. Being copied and having your gold shopping cart stolen

Sellers who have learned about the gold shopping cart should know that 80% of consumers purchase products through the gold shopping cart, also known as the buybox. If your gold shopping cart is taken away by other competitors, your orders will definitely be taken away as well. Therefore, when sellers find that the sales of their products are declining, they should check whether their gold shopping cart is still in their hands.

3. The listing has negative reviews

Negative reviews are very harmful, and sellers are well aware of this. A bad review can easily take away potential orders on this listing. Many consumers will easily close the page and make a new selection when they see negative reviews when viewing a product. Therefore, when sellers find that the sales of their products have dropped, they can check whether the product has negative reviews.

If there is, it should be dealt with in time.

When it comes to the sales of products on Amazon, traffic is a factor that will directly affect sales. Factors that affect traffic include the natural ranking of keywords and in-site ads on Amazon. Therefore, when sellers find that their product sales are declining, they can go to the Amazon front desk to find out whether the ranking of keywords that often appear on the list has declined, and the advertising report on Amazon to see if the orders from the ads have declined. If so, check whether the display volume and display time of the ads have changed. If so, you need to check in time what changes have occurred in your ads that have led to a decline in orders.

We all understand the impact of the lower Amazon shopping cart win rate. This win rate will still have a certain impact on the overall sales of our stores. If we want to improve the conversion rate of our stores, we must maintain the proportion of shopping carts.

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